‘Unpretty‘ producer Dallas Austin enjoyed the company of the rapper Eve in London last night, celebrating the GumBall 3000 rally at ‘Tape.’
Fun snaps below…
So, what is GumBall?
In May 1999, Cooper (Eve’s partner) invited his influential friends to join him on a driving adventure across Europe, hosting glamourous parties throughout attended by Kate Moss, Jamiroquai, Kylie Minogue and Johnny Knoxville – and immediately gained notoriety gracing the pages of GQ, Esquire and Vanity Fair, as one of “Cool Britannia’s” must do events.
Over the following decade the event evolved into a popular brand and global entertainment company attracting licensing collaborations and official partnerships from Governments and blue chip corporations including Nike, Intel, Sony Playstation, Hasbro, MTV, Google and Fiat. Licensed products include watches, footwear, video games, energy drinks, toys and special edition cars. The Gumball 3000 apparel brand and licensed products retail in over 3,000 stores across 30 countries.