With the help of his new manager Scooter Braun Kanye West had entered a longterm agreement with Adidas.

Good news below…

His new deal with the company was built to accommodate the development of Yeezy-branded footwear, apparel, and accessories for ladies and gentleman.

A press release announcing the news adds:

This deal makes history as the most significant partnership ever created between a non-athlete and an athletic brand. It will redefine the future, uniting adidas’ technical, innovative expertise and capabilities with the visionary imagination of West.

The company’s CMO Eric Liedtke shares:

Kanye is a true creator who has the ability to see things others don’t. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together. With adidas + Kanye West we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what adidas has always been about, empowering creators to create the new.

The products will be developed at the company’s headquarters in Poland and will touch down following his departure from Roc Nation.

Click here to learn more about the split.

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