Call is a comeback?
It’s certainly seeming so for Fergie!
Find out why below…
This week saw the Black Eyed Peas belter unleash comeback single ‘M.I.L.F $’ on the masses.
Its arrival comes on the heels of 2014 club jam ‘L.A. Love (La La)’ and 2006 solo album ‘The Duchess’ – which spurned multiple worldwide hits.
The busy banger polarized upon release, yet still managed to climb to #14 on US iTunes on the merit of the singer’s name.
However, the impact of its cameo friendly visual has gifted the Polow Da Don production quite the boost.
As at writing, ‘M.I.L.F’ sits at #2 on American iTunes – bested only by Justin Timberlake‘s seemingly unmovable ‘Can’t Stop The Feeling.’
The cut’s accompanying clip has amassed over 7 million views on VEVO in one tracking day. A feat which proves in earnest the power still present in the video format when used properly.
Enlisting the likes of Kim Kardashian and Ciara was also a stroke of genius too from a streaming standpoint. The latter being especially important for Fergie-Ferg in today’s gratingly ageist industry. Jury’s out on what radio’s reception to both her and the track will be, but with this out of the gate digital slay, one has to wonder how much (if at all) that side of things will matter.
Needless to say, its debut on the Billboard Hot 100 next week should be all sorts of interesting.