Cher Lloyd is charging on with her comeback campaign.
Last month saw ‘The X Factor’ graduate hatch new single ‘Activated’ – her first release since leaving Epic Records.
The catchy cut found favour with fans, as well as on That Grape Juice.
Can it become a hit, though? Lloyd aims to ensure so with the arrival of its accompanying video.
Directed by Cala3reeze, the clip awaits after the jump…
It’s not ‘Thriller,’ but serves its purpose in that it makes solid use of its budget. It’s gritty, yet glossy, and stylised enough to present Lloyd as a possible Pop chart prospect.