Talent and timing.
Lady Gaga is benefiting from both this week.
New album ‘Joanne’ is on-course to top the Billboard 200 with relatively impressive sales; a feat that surprised some given that it’s yet to yield a huge hit. [Lead offering ‘Perfect Illusion’ debuted and peaked at #15, quickly falling thereafter.]
That all looks set to change – and Mother Monster has Carpool Karaoke to thank for it.
Dive below for details…
Following her appearance on James Corden‘s ‘Late Late Show’ segment, Mother Monster saw a seismic rise on the iTunes tally for ‘Million Reasons.’
As at writing, the song sits at #2 on the US tally and, with its popularity bar booming, it’s within reaching distance of current #1 – ‘Fake Love.’
Interestingly, ‘A-YO’ – which she didn’t perform on ‘Carpool’ but after in a separate segment of the live broadcast – has also soared. Presently, the track is on the cusp of a top ten placing and currently sits at #12.
The positive performance of both tracks is especially notable because they’ve each been out in the weeks preceding the album’s release. A fact which suggests this isn’t a momentary rise enjoyed by newly debuted songs, but an actual representation of public embrace.
With a number of high profile performances ahead, it’ll be fascinating to see how high she climbs.
Some are murmuring about a dual single release; we’d rather she work the clear winter hit in waiting first (‘Million Reasons)’ and move on to ‘A-YO’ as the Super Bowl approaches. Especially as the latter is one of the more anthemic songs she could include in her setlist from ‘Joanne.’