The rivalry between The Weeknd and Bruno Mars continues to heat up this week.

How so?

Mr. ‘Starboy’ has upped the ante by signing a new deal with ‘H&M.’

Intrigued by his style, the company invited the performer to build ‘H&M’s Spring Icons Selected by The Weeknd‘ collection which is set for takeoff on March 2nd.

All details on the collection will stay undisclosed for a bit longer. The only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked.

Interesting.

Peep a preview of things to come below…

His new fashion-forward deal was inked before his new LP ‘Starboy‘ is on course to compete with Bruno Mars’ ‘24k Magic’ on the charts.

Why there’s no telling who’s set to come out on top?

Click here.

Your thoughts?