It seems with open hearts and wallets fans are welcoming back blue-eyed-soulster Ed Sheeran in a big way. For, as we reported here, the ‘Thinking Out Loud’ singer slid back onto the scene this week with not one, but two new releases – ‘Shape of You’ and ‘Castle on the Hill.’
The dual release help kick off his forthcoming album ‘Divide’ (in stores March 3rd) and, if iTunes and streaming response are any indication, will launch the project into the stratosphere.
Already hitting #1 and #2 on US iTunes respectively, new reports reveal the songs have individually smashed global streaming records. According to an official press release:
With over 13 million global streams in the first 24 hours, Sheeran has broken Spotify’s ‘day 1’ streaming record with his monumental comeback singles “Shape Of You“ and “Castle On The Hill.” With “Shape Of You” tallying 6,868,642 streams and “Castle On The Hill” landing 6,168,395 streams, both of the new tracks have individually overtaken the previous ‘day one’ record holders…
As if that’s not enough, now Billboard is reporting the tunes are jointly set to make Hot 100 history next week:
Industry forecasters suggest that “Shape” could sell 225,000 downloads or more in its first week (ending Jan. 12), easily making it the best-selling song of the week.
Meanwhile, “Castle” could sell 160,000 downloads or more in its first week and boast 14 million U.S. streams, while adding a nominal radio audience sum. Its combined activity could translate to a top 10 debut for the song on the Hot 100.
Should “Shape” start atop the Hot 100, Sheeran would earn his first No. 1 on the chart as an artist.
And, if “Castle” begins in the top 10, joining “Shape” in the region from the start, Sheeran would be the first artist to debut two songs in the top 10 simultaneously in the Hot 100’s 58-year history.