At a point in time, Mariah Carey prided herself on creating bodies of work.
As such, with industry politics making it harder than ever for acts of her ilk to secure hit singles, one would think Mimi would embrace said approach more than ever.
Wrong.
In a fan Q&A to promote new single ‘I Don’t,’ the star revealed that she’s not focussed on making an album. Instead, she’s veering another way.
Details below…
Per the clip below (which autoplays at the point topic of new music is raised), the 46-year-old says she’ll be channelling her efforts into releasing singles – unattached to a specific project – because it’s “more fun.”
She added that she actually has another song, with a “dear friend”, coming really soon and that a video is about to be shot.
We love us some Mariah, but looking at her recent trajectory on the singles charts, that album could be a long way away – especially if she’s waiting to secure a hit first. Which is exactly what she appears to be doing.
This, along with several other missteps, re-affirms why rooting for her is becoming an increasingly frustrating practice of late. As she seems to be willingly doing the exact opposite of what she could and perhaps should be to revive her career.
Yes she’s a legend, but she clearly seems keen to play in the contemporary space – however her rules and tools are all wrong.
Mariah is one of few active acts that has the clout to drop an album and plug it as a body of work without the stress of promoting singles. Doing so would also be a classy way of bowing out of the singles “rat race” gracefully and relatively on her own terms. She’s earned that status, yet somehow doesn’t seem to understand that nor respect it.
Hearing the Mariah in the clip above was to hear a Mariah that sounds unsure and uninspired. Similarly, that embarrassing video (which it turns out she co-directed with manager Stella Bulochnikov) was equally as disheartening.
For yours truly, Carey would be much better off focussing on her other ventures and doing music when her heart is in it.
I actually like that idea. Maybe She knows people will drag her if it flopped. Lol.
Yet Samantha failed to mention that Mariah is #1 on iTunes not only in this country but countless others. Hate on hater!!!!!!!!! You can choke on all your shît talking #BlowYouAway #H8DeepThroater
Lmao have you made this iTunes chart up in your head? Ed Sheehan has been dominating iTunes Charts around the world all weekend ?
I was talking about the music video on iTunes but the song IS number #1 in several countries
Exactly!!! Day it. Still no love for her. She is will forever slayyy these h***. They love to talk bad about her and what they want but when she doing good it’s crickets
I think it’s a great route to go.
Album sales are almost a thing of the past for the majority of artist out.
She’s already sold over 200million albums, so why not focus on releasing good singles periodically.
It’ll keep her in the ears of music lovers and allow her the freedom to record and release an inspired song whenever she chooses.
It’s actually an innovative concept!!
I approve your comment LAMBILY ?
And I love YOU!
Wait a minute though.
That grape juice was just praising and artist who sold less than 30,000 albums, but writes this disappointing critique for MC, who just released a ?Single that’s well received.
Yes, the video could have been better, but any true lover of music is more concerned with the music than visuals.
She should venture out and do something other than trying to keep up with these fickle kids. Maybe a jazz album or something.
I like the idea, but don’t get it twisted, Sam has some valid points, but the idea is not bad, J.Lo has been doing this for years now, it is true that what they really looking for, is a hit, then comes the album, but a hit does not guarantee that the album will be successful, it’s a tale as old as time.
No one’s is looking for J Lo music though.
As a fan, this is dreadful news. It’s been 3 years since MIAM, so I thought a new record would be around the corner. However.. Sam, you should be condemned for suggesting Mariah to focus on ventures other than music.
I can see why she wouldn’t be in a rush, but the people would love a fulll length album instead of singles.
Doing an album takes a lot of effort especially when your a songwriter as well as the singer, she’s done the same routine as all artist releasing albums every 2 years since her career started there is nothing wrong with her wanting to do things a little differently, why does that have to be received with such negativity when we all know that the music business is forever changing! FYI she never said she wasn’t doing an album she said she would release one later down the line but singles are more fun right now! New single is banging and being received well so she’s done the right thing!
This is a smart approach! Mariah Carey is one of the best selling artists of all time. Why should she tarnish her legacy by releasing an album in a singles driven market? Anything below 3 million would be below Mariah’s standards and albums are not selling like that anymore. In the next 10 years, we will see most of the industry shy away from full length albums and focus more on 6 track EP’s to minimize costs, just like in the 60’s and 70’s.
Brandy should have did a decade a go
Maybe she would still be relevant lol SIKE who am i kidding? Brandy reached her peak in 1998
And the general public left her there to rott
She’s tarnishing her legacy with the singles alone.
Then why did she sign back to Sony? Might as well stayed indie and did this. It’s really her throwing singles at the wall to see what sticks,but I like it. At this point of a career heck at this point of the industry, most should just drop singles and $5 eps. Pitbull, FloRida and Jason been doing this for a while. Same with most of these DJs, but I do like full albums from Rihanna tho. ?
From your list Flo Rida is the only one who has released an EP. And only one.
This is cool
I’d be hype if my fave was still making music this far into her career
Lambs can complain all you want but TGJ has some good points. While theres nothing wrong with throwing out some singles to see what sticks, she should put that effort into a full body of work that means something. If shes known as such a great songwriter then take some time to write some quality stuff. It doesnt have to sell, but it could get her a couple of grammys. Id much rather have that then these random songs with C list rappers because that formula aint cutting it anymore. Her acting has improved so why not get a new acting role? Or a line of jewelry or something new and different?
I drag TGJ but this is EXACTLY how i feel! As a lamb this is so disheartening
Sam shut the f*** up. Your hate for Mariah is tired, she’s been at the point where she can do whatever the hell she wants FOR YEARS! This is NOT a bad idea, no where did she say that she was going to keep releasing singles till one sticks, she simply doesn’t want to release an album at the time period! Singles are more fun and less work when there’s no pressure of a full album attached to it. I wouldn’t dare release an album in this s***** time without a $1 million campaign, paying radio stations, booking every mag, booking every TV show daytime and nighttime, immediately announcing a year long world tour AND EVEN ALL THAT ONLY GUARANTEES 10-100k. I wouldn’t be surprised if other artists started doing this because fans are full of s***, they ask for new music but stream it. People will good money to see her perform her hits and b-sides, with a few new songs. Her focus should be on vocal training, concert production & side jobs because that’s where the real money is at.
I agree with this!!
“I Don’t”
Currently trending #1 On YouTube (Over 3 million views in less then a day!!)
Top 10 On ITunes “USA” and she hit #1 and top 5 in other countries!!!
But yet it ain’t being received well…
NAH THIS POST AIN’T being received well!!
WHY CAN’T Y’ALL JUST LET HER DO WTF SHE WANNA DO AND JUST ACCEPT IT!! Idgaf if she release 10 singles then drop a album at the end of that which she said she might do but add some more new tracks to it as well MARIAH IS AT A POINT IN HER CAREER WHERE SHE CAN DO WTF SHE WANNA DO AND THE LAMBILY WILL SUPPORT IT BC WE LOVE HER AND WE KNOW SHE GOING BRING US SOME HEAT WITH EACH RELEASE I LOVE THE SONG AND THE VIDEO
Smart.
I take whatever Sam and TGJ have to say about Mimi with a grain of salt. Beyoncé queefs and they right a 10 paragraph thesis on how it’s altering the game. Mariah releases her best single in AGES and it’s met with not only critical but Dan applause and it goes underplayed. The fact that the “embarrassing video” has been the #1 trending video on YouTube for the last two days already speaks volumes. I just hope she gets out there on Fallon and Kimmel and gives us some performances.
As far as this whole “album” nonsense goes, I wouldn’t take it so literally. I feel like Mariah’s simply saying that she’s not sitting down and creating a whole “concepted” body of work like she normally does. Usually it takes her ages these days to create albums and I feel like now she’s just getting into the studio and creating to see what she likes and it’s going to eventually end up being put on an album. She’s contractually obligated to release a full fledged album so it’s not like Sony is just gonna sit back and say “yeah let’s just throw out $1.29 singles for the next year.” Either way, an album isn’t coming out anytime soon because she’s booked to be on tour for the next 3 months starting in March and then back in Vegas for the final run of her residency. “I Don’t” was basically a gift to the fans, a hot a$$ gift!
I think she should keep touring and making money that way. I bought tickets to see her and Lionel Richie this spring so I’m looking forward to seeing her perform live. Older artists like her have a huge amount of hits behind them so they can pretty much do whatever they want when it comes to recording new music (a record label really can’t tell someone like Mariah what to do or when to do something). Perhaps instead of an album she could do a collaboration album.
I do think releasing singles or EP’s is where the industry is heading but I also think Mariah Carey is not that artist. She is an albums artist. She releases a body of work that has a purpose and theme or overall sound/style/etc.
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I think she is trying singles to see what sticks and people feel but I don’t think that is her lane. She instead needs to create mature music and not worry about charting but Grammys and or making her against fan base happy and not the teenagers who don’t care about Mariah Carey because they love Ariana grande.
Oh lawd some minions done turn sangers who’s legend in music to a sport. She won, naw she won. What black people have come to now when you turn a song to a game? What dope head decided to vote this as a playing field to when you can’t even enjoy the song? This is like the most childish s***, It is not that serious. Mariah is not trying to keep no man. Just listen to the music and move on.
She just wants to have fun. Spend time with Brian and do a song when she’s inspired. Then put them on an album to fulfil her contract.
I´m surprised that the song is doing pretty well on itunes USA and especially the video too. I already said I´m not into it although I approve Mariah doing whatever the hell music she wants to do cause she has earned it. I think somewhere down the line, the smartest thing of all would be cattering to the adult market with a Jazz album and an album with collabos or things like that. I thought she was going in that direction judging by her efforst these last two years with all the touring and taking care of her voice more than usual. Not to mention the Lional Richie thing. But oh well I suppose this is where her heart truly is at. The song is catchy, and I´m happy it is making a splash (to my surprise, I thought this was totally dated), but I´d prefer something else, and I know she can pucking do it. It doesn´t have to be a hard-to-sing song or anything. There are many possibilities at quality music that is easy to sing for her.
Anyway, congrats to Mariah. After the New Year crazy overreaction I´m glad she is having this little moment.
The video is trending because people are laughing at her. The song is whack and it will do nothing on the real charts.
Sam is a proffesional Mariah stalker btw (only if it is bad new that is). She is truly an obsession of his. All these same steps she keeps doing in her career would be praised by him if this were… (insert whichever name os a female artist os Mariah´s caliber and age). He never, absolutely never, takes the timw to write these constant essays explaining why it is so bad for them to do what they do and flop liike they flop.
I also hope Sam reports about The Lego Batman movie success when the numbers come in and counts its box office results as Mariah´s since she has lent her voice to one of the characters and since that´s what he does when Beyonce and a few others are attached that way to a film 🙂 (which is ridiculous, nobody goes to see these films because of them singers but if he does it with some singers he should do the same with Mariah too).
Dragana Mirkovic >>> Mooriah Scarey
https://www.youtube.com/watch?v=CLAWBH7syLI
https://www.youtube.com/watch?v=9o3i7qGZeZk
Ayy, less pressure. She can take time and enjoy that young backup dancer she’s got. He’ll be requiring enough of her energy.
I don’t see a problem with this…plus she doesn’t need to “revive” her career. She’s actually doing quite well as of late and she still remains on people’s lips.
Mariah’s new single is FIRE! And she looks s*** asf in the video! I haven’t checked for a Mariah record in a while but this new song and video def got my attention.