K. Michelle is embracing her inner entrepreneur.
The R&B chanteuse has parlayed her appearance on reality TV into a successful singing career and is upping the levels with a new partnership with Jack Daniel’s Country Cocktails.Array
The ‘Can’t Raise A Man’ cooer has teamed with the drinks giant to launch her own cocktail flavor – the aptly titled Southern Peach.
More than an endorsement, Michelle helped craft the drink – which will be available in the Southeast (AL, FL, GA, MS, NC, TN) beginning in April. A national rollout is set for early summer.
Speaking on the venture, the star said in a statement:
“Jack Daniel’s is a brand with rich history. Also being from Tennessee, I’ve always appreciated how JD falls in line with my southern values. This collaboration with Jack Daniel’s Country Cocktails is a celebration of all those values, and I’m excited to share that with my fans.”
Success in today’s industry is all about making boss moves like this. Kudos to K!
We hear her album, due later this year, is sounding peach sweet too.