As far as social media groups go, Black Twitter undoubtedly stands as one of net’s (and Pop culture’s) longest and strongest reigning force.

How one might define it?

A digital water cooler where African Americans exchange ideas and opinions that are centered on the Black experience.

Often sourced, but never compensated, for the ideas it generates for brands and publications, Black Twitter and its influence haven’t gone unnoticed by Twitter itself who- eager to understand just how influential it truly is- has teamed up with BET to launch a comprehensive study into it.

The businesses will unveil their findings next month.

Why do you think corporations are keen to bite into Black Twitter’s digital pie?

Source.