As the early Grammy buzz for Kendrick Lamar‘s ‘DAMN’ album gains volume, the rapper has hatched the video for ‘ELEMENT.’
Directed by Jonas Lindstroem, the visual continues K.Dot’s cinematic output this cycle – a thread consistent in the clips for the likes of ‘DNA’ and ‘HUMBLE.’
A fan-favorite, ‘ELEMENT’ sees the Hip-Hop titan assert his “top dawg” status in the most creative of ways.
Check it out below…
Another touchdown.
Love Kendrick, but this video is no different from his past videos. I need more creativity!