DNCE danced their way to the upper echelon of the charts with hits such as ‘Cake By The Ocean’ last year and are now expanding their branding empire in partnership with K•SWISS.
The Pop quad, led by Joe Jonas, have teamed up with the popular sneaker line to front their latest campaign – which is being rolled out in print and digitally.
Speaking on the venture, Jonas said:
“We thought K•SWISS’ retro-like style matched our personal aesthetic perfectly. We can’t wait to show our fans what we have in store for this campaign and our upcoming collection.”
Patrick Buchanan, Global Marketing Director at K•SWISS Global Brands, added:
“We’re big fans of the band and excited for them to join the K•Swiss family. They have a very unique personal style and global recognition.”
The group have a quirky proposition and we’re loving their Nicki Minaj collabo, so kudos to them on the major partnership!