It’s been an uphill battle for Iggy Azalea in her quest for a comeback hit.
Indeed, despite a smudge of buzz, nothing has “stuck” – a fact fans have been blaming on her team.
Wherever the issue lay, it’s led many to believe her sophomore album ‘Digital Distortion’ will be dead on arrival.
And, according to the rapper herself, that’s exactly what’ll be happening as she confirmed that her label will be releasing no further songs from the project.
The revelation came on Twitter in a series of responses to concerned supporters:
So, in essence, the LP is coming but without any more singles pre-or-post release.
Put simply, it sounds like a literal case of fulfilling a contractual obligation.
In a way we feel for Iggy because the music – love her or loathe her – has not been bad. Indeed, in the case of ‘Switch’ especially, she’s actually been bringing the hotness.
What’s more, the promotion – though seemingly plentiful – rarely felt strategized. Like, why has she been performing songs with no lyric or music video? It’s all rather…odd.
Still, the reality is that the music business is exactly that – a business.
Hence, if the label are not making a return on their investment and don’t foresee that ever happening, then it’s logical why they’d throw the album out without much fanfare.
The lesson for Iggy to chew and swallow is that, as an artist, she has to create her own buzz and likability by any means necessary. Because in today’s climate that’s almost as – if not more – important than the material she’s churning out.