Kendrick Lamar‘s status as a formidable Hip-Hop force is officially undeniable.
The rapper’s fourth studio ‘DAMN’ landed in April and has, just three months later, reached a huge commercial milestone.
Dive below fore details…
The Recording Industry Association of America (RIAA) have awarded the star a Double Platinum plaque for the LP.
In a testament to the power of the streaming age, the feat is for the movement of 2 million sales-plus-streaming units. As of this month, the pure sales tally for the set is 690,000.
The project’s performance is powered by the success of singles ‘DNA’ and ‘Humble’ – the latter of which became Lamar’s first solo #1.
Sales look set to rise as the 30-year-old continues on his ‘DAMN Tour.’