Kendrick Lamar just sprung a surprise on fans – the video for ‘LOYALTY’ featuring Rihanna.
The track has emerged as a fan favourite from his double Platinum ‘DAMN’ album and looks set to cement said status with the arrival of its cinematic visual.
Acclaimed director Dave Meyers takes the helm of the clip and delivers in earnest.
By no means a run of the mill collaboration, both K.Dot and RiRi commit to the narrative which casts them as lovers.
Check it out below…
The song doesn’t rouse us as much it perhaps should given the names in the equation. However, the video definitely delivers.
Once again, salute to Kendrick for upping the ante for rappers and artists today more broadly.
With ‘LOYALTY’ already #14 on the Billboard Hot 100, could this be the pair’s next respective chart topper?
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The new king and queen
Cool song. The vid is definitely gonna take it to the top of itunes. Dave meyers killing it for k.dot
Rihanna is a one woman hit machine. Look for the post about her setting yet another chart record very soon…
Slay King Kendrick & Queen Ri. ‘freedom’ can’t relate lol…..
I can’t with anything Ri-Whine-A sings her flat alto tones are ANNOYING!! Kendrick Lamar is killing it his style is here to stay!!
But you can with Ariana Grande’s chipmunk karaoke you tasteless piece of human waste!
Nice video, the song is trash though.
You would know all about trash since you are “White Trash” but carry on broke hoë.
Drag that nasty f#g Molly.
Iconic!
Rihanna is that girl! She’s soooo beautiful and what an amazing video.
Who let you out?
lol
IT’S SO FUNNY HOW NICKI HAD ON THESE OVER THE TOP OUTFITS FOR THE FUTURE VIDEO & I DIDN’T CARE, BUT LOST IT WHEN I SEEN RIHANNA & HER OUTFITS WEREN’T DOIN’ TOO MUCH!!! NICKI NEEDS TO STOP SHOWCASING HER LOOKS ON INSTAGRAM IF IT’S FOR A VIDEO OR A PROJECT COMING UP! LET US GET OUR LIFE WHEN WE SEE THE FINISHED PRODUCT, THEN POST THE PICURES ON SOCIAL MEDIA! MY BAD I MADE THIS ABOUT NICKI, BUT SHE NEEDS THIS TYPE OF CRITICISM INSTEAD OF HEARIN’ THE YES MANS SHE’S CLINGING ON TO!
I agree. Nicki kills all her anticipation. She said became quite the try hard/over kill
TGJ Said It Best: “her managing to be everywhere but nowhere at the same time”. Im Not Hatin’ On Nicki Whatsoever! Right Now, She Needs Real Constructive Criticism From Her Fans,, Not Her Stans! Her Stans Are A Distraction!
Rihanna is 200 lbs she can’t fit anything s*** anymore
Last year she was posting her titties out
This year she’s cleaned up lmao
ID hate to see how much weight she does gain if she actually were prego
Nicki looked beyond basic walking through that hotel lol
I LOVE THIS SONG & THE VIDEO MADE IT EVEN BETTER!!! I HAVEN’T BEEN THIS EXCITED FOR A MUSIC VIDEO IN A LONG TIME!! THE VISUALS ARE EVERYTHING!! KENDRICK IS WINNING ME OVER! RIHANNA GAVE ME LIFE ESPECIALLY @ THE CAR CRASH @ THE END! I DIDN’T EXPECT IT! WE NEED MORE GENIUS DIRECTORS & EDITORS IN THE MUSIC INDUSTRY!
All Kendrick visuals this era has been crazy on point! Dude is winnig big time.
Issa mudaf’in movie!
Love the song and video had lots of thrillin moments
#1 in the making
Issa no from me. And he really needs to stop rapping through his damn nostrils. That shite sounds silly.
Wow! So many memorable moments. Rihanna looks so snatched!! I really enjoyed the original Bad Gyal in all of her beautiful, shady Thickanna glory. The video makes the song that much better (especially that brief PRIDE interlude). Dave Meyers and Kendrick are doing numbers together that we haven’t seen since his work with Missy in the early 2000’s! Kendrick and Bey are amongst the few in this generation of artists who consisitently deliver layers of meanings with their visuals but have it resonate in a way that even if you’re not woke enough to understand, you can still enjoy what’s on the surface. Kendrick is really in a lane all of his own and the only male rapper I can foresee someday receiving the Video Vanguard Award at the VMA’s.
Lil baby girl Rihanna hit maker