Kendrick Lamar just sprung a surprise on fans – the video for ‘LOYALTY’ featuring Rihanna.
The track has emerged as a fan favourite from his double Platinum ‘DAMN’ album and looks set to cement said status with the arrival of its cinematic visual.
Acclaimed director Dave Meyers takes the helm of the clip and delivers in earnest.
By no means a run of the mill collaboration, both K.Dot and RiRi commit to the narrative which casts them as lovers.
Check it out below…
The song doesn’t rouse us as much it perhaps should given the names in the equation. However, the video definitely delivers.
Once again, salute to Kendrick for upping the ante for rappers and artists today more broadly.
With ‘LOYALTY’ already #14 on the Billboard Hot 100, could this be the pair’s next respective chart topper?