Jessie J is digging a little deeper on her brand new album.
Moments ago, the British bred belter formally announced her new album ‘R.O.S.E.’
The reveal came in the form of a video, which saw her elaborate on the various reasons for the title and what it means to her. Including her desire to blossom as the artist she truly is and that it’s also her mother’s name.
Peep the vid and more below…
She also added the following to color in what each letter means specifically…
‘Real Deal,’ which she insists wasn’t a single, was released last month and appeared to be the first taste of what she’s bringing to the table this go round.
Though not “bad,” it didn’t rouse us as we’d have hoped.
With the wheels now turning on the album campaign, fingers crossed the material she drops next has more mass appeal.
Because, while she should always be true to herself artistically, the reality is that the lion-share of her success and fan-base have been accrued making music with ample Pop appeal. Hence, even if desiring to veer more “artistic” this go-round, it’s imperative that there’s something for everyone. Just our two cents.