Taylor Swift’s takeover shows no signs of letting up.

The Pop titan is dominating the music landscape with comeback single ‘Look What You Made Me Do,’ but clearly has buzz-building for album ‘Reputation’ at the core of her focus.

Because moments ago, she premiered a snippet of a new song via unique means.

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A lengthy clip of the track, which is believed to be titled ‘Ready For It’” was unwrapped by ESPN in a tweet touting tonight’s Alabama vs Florida State football match:

Given the lyrics, which prominently features the phrase “let the games begin,” this is a wholly appropriate synch placement. And one that broadens Swift’s already huge reach.

With ‘Reputation’ hitting stores November 13th, we imagine there’s a whole lot more on the horizon.

UPDATE: It appears the roll-out is part of a broader partnership with ABC, who just used the song for a sizzle preview of their Fall shows:

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