Taylor Swift’s takeover shows no signs of letting up.
The Pop titan is dominating the music landscape with comeback single ‘Look What You Made Me Do,’ but clearly has buzz-building for album ‘Reputation’ at the core of her focus.
Because moments ago, she premiered a snippet of a new song via unique means.
More below…
A lengthy clip of the track, which is believed to be titled ‘Ready For It’” was unwrapped by ESPN in a tweet touting tonight’s Alabama vs Florida State football match:
Are you #readyforit?
No. 1 Alabama. No. 3 Florida State. Right NOW on ABC and streaming live on the ESPN App. pic.twitter.com/pojroWJRHL
— ESPN (@espn) September 3, 2017
Given the lyrics, which prominently features the phrase “let the games begin,” this is a wholly appropriate synch placement. And one that broadens Swift’s already huge reach.
With ‘Reputation’ hitting stores November 13th, we imagine there’s a whole lot more on the horizon.
UPDATE: It appears the roll-out is part of a broader partnership with ABC, who just used the song for a sizzle preview of their Fall shows:
#readyforit? The new ABC fall season is almost here pic.twitter.com/xDNpKs701o
— ABC Network (@ABCNetwork) September 3, 2017
Pop Princess
Is the Reputation release date November 10th or 13th?
Nov 10! Can’t wait! 2million first week!
Tay Tay sounds like she ready to serve some punaNAY lol
Song is Fire New Queen of Pop no one does promo like her best in the game MVP
It’s remarkable how she went country to pop seamlessly
I mean this is slayage all around
Am I the only one getting MAD BRITNEY vibe from this(which isn’t a bad thing)
I feel you on that….this is probably Max Martin, and it definitely sounds like his work with the good sis Britney ??
Hope shïtlor dies in a plane crash. Ugly white trash.
Um ummmm don’t say that