Taylor Swift’s takeover shows no signs of letting up.
The Pop titan is dominating the music landscape with comeback single ‘Look What You Made Me Do,’ but clearly has buzz-building for album ‘Reputation’ at the core of her focus.
Because moments ago, she premiered a snippet of a new song via unique means.
A lengthy clip of the track, which is believed to be titled ‘Ready For It’” was unwrapped by ESPN in a tweet touting tonight’s Alabama vs Florida State football match:
Are you #readyforit?
No. 1 Alabama. No. 3 Florida State. Right NOW on ABC and streaming live on the ESPN App. pic.twitter.com/pojroWJRHL
— ESPN (@espn) September 3, 2017
Given the lyrics, which prominently features the phrase “let the games begin,” this is a wholly appropriate synch placement. And one that broadens Swift’s already huge reach.
With ‘Reputation’ hitting stores November 13th, we imagine there’s a whole lot more on the horizon.
UPDATE: It appears the roll-out is part of a broader partnership with ABC, who just used the song for a sizzle preview of their Fall shows:
— ABC Network (@ABCNetwork) September 3, 2017