Nicki Minaj made bank when she signed a lucrative deal with Wilhelmina, the modelling agency which stands as one of the strongest in the world.
Now, shortly before the unveiling of her new album, she has learned that her collaborator Bill Wackermann has spilled details on why he signed her.
What he had to say will astound you!
Bill had this to say about his contract with Minaj…
Nicki is my queen, and I live for her! To be able to work with talent like that and say that you played any small part in their discussion of what moves contemporary culture forward, is a really special thing.
Industry insiders reveal Wackermann’s deal with Minaj is a lucrative one and was created to celebrate her success in fashion and beauty as she creates new opportunities for herself within these lanes.
Wy would a rapper with a solid fan base, 82.6 million Instagram followers and 14 top ten singles want to sign with a modeling agency? It’s to land advertisements and rake in money as the face of a brand, but also to improve their standing in the fashion world and open up more opportunities to co-create with brands. When an already established celebrity is hired to promote a brand, they’re bringing along their personality, their reputation and, most importantly, their voice.
The publication adds…
Naturally, this widespread exposure is almost guaranteed to result in higher sales numbers for everyone involved.