JAY-Z‘s candid cadence on new album ‘4:44’ has earned him praise aplenty – including 8 nominations at the 2018 Grammy Awards.
The LP resonated with many thanks its lyrical truth on tracks such as ‘Smile,’ which has now received the video treatment.
Jigga’s mother Gloria Carter joins him on the song; apt as he uses the length and breadth of the cut to shine light on her story.
From raising he and his siblings to finding love with a woman.
It’s a narrative the rapper captures well in track’s accompanying the visual (featuring Gloria). After an initial TIDAL roll-out, it’s now available via VEVO. Watch after the jump…
Powerful and a fine addition to Jay’s solid ‘4:44’ videography.