Bruno Mars and Cardi B shook Q1 all the way up with their surprise collaboration ‘Finesse.’
The reworked version of the ’24k Magic’ jam came packaged with a high-octane video that saluted 90s TV hit ‘In Living Color.’
And the combination is proving a powerful one for the record buying public.
Find out why below…
As at writing, ‘Finesse’ has flown to #1 on US iTunes. It’s a feat achieved less than 12 hours after its debut.
Needless to say, it’s a slay out of the gate for for the Atlantic Records duo.
What’s more, it’ll make for a compelling chart narrative on the Billboard Hot 100.
See, in being released on a Thursday (instead of Friday), only its first day performance will be tallied and counted towards the next issue of the Hot 100.
It’s actually the chart of the week after that will more accurately relay its success, as that count will include a full week’s worth of figures.
Add to that the incoming release from Justin Timberlake and 2018 is already off to a super competitive start on the charts.