While debate rages on about snubs at last night’s Grammy Awards, the ratings show that millions snubbed the show itself.
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The CBS show, which featured a heavily promoted performance by Rihanna, is down significantly on last year’s numbers.
Indeed, the 2018 instalment was watched 19.8 million viewers and registered a 6.9 rating in the all important adults 18-49 demo.
Comparatively, last year’s edition commanded an audience of 26.1 million and an 19-49 rank of 7.8.
This means the show is down 24% in total viewers and almost 12% in the demo.
While there is potential for adjustments, as is the demo score would be the lowest in the show’s history.
Beyond RiRi, last night’s showing also featured performances from the likes of Bruno Mars, Cardi B, Kendrick Lamar, Pink, SZA, and Lady Gaga.
Which begs the question, why do you think the ratings dropped like a rock?