Grammys 2018 Delivers All-Time Low Ratings

Published: Monday 29th Jan 2018 by Sam

While debate rages on about snubs at last night’s Grammy Awards, the ratings show that millions snubbed the show itself.

Full story below…

The CBS show, which featured a heavily promoted performance by Rihanna, is down significantly on last year’s numbers.

Indeed, the 2018 instalment was watched 19.8 million viewers and registered a 6.9 rating in the all important adults 18-49 demo.

Comparatively, last year’s edition commanded an audience of 26.1 million and an 19-49 rank of 7.8.

This means the show is down 24% in total viewers and almost 12% in the demo.

While there is potential for adjustments, as is the demo score would be the lowest in the show’s history.

Beyond RiRi, last night’s showing also featured performances from the likes of Bruno Mars, Cardi B, Kendrick Lamar, Pink, SZA, and Lady Gaga. 

Which begs the question, why do you think the ratings dropped like a rock?

Your thoughts?

[Photo credit: Getty]

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  1. Musika January 29, 2018

    Because of this new digital age, most of the young adults don’t tune in on TV anymore. We’d prefer to be outside with our smartphones on and keeping us updated with stuff.

    • Rosy January 29, 2018

      These big clothes she wearing are horrible it’s obvious she not happy with the weight that man is not good for her most women keep themselves looking good in shape she acts like an old woman let herself go after been married rih you too young for this at thirty just no I’m sorry I feel sorry for her is no one telling her the truth that she looks so bloated and big maybe she sick

    • China January 29, 2018

      No Beyonce. No Justin Bieber. No Real Tina Turner tribute. No Demi. No Mariah. No Jay Z. No Cardi solo performance.

  2. Ashanti January 29, 2018

    Rihanna tried SO HARD and it’s sad you guys give her a pass cuz it’s Rihanna. Her vocals were TERRIBLE, her dancing was STIFF, and she’s pleasurably plump now . I miss the skinny Rihanna. She’s a big girl now.

    • Rosy January 29, 2018

      I like her slimmer and she is too young to be getting fat if jlo at 49 keep in shape rih has no excuse I’m a rih fan the weight do not fit her and her relationship is making her look older I’m sorry she has no kids she can look better this trend she pushing is not healthy

    • Boytoy1814 January 30, 2018

      RiRi vocals were a certified hot mess.
      20yrs in the music business & she still singing flat & off key

    • tyana jones January 30, 2018

      and she a man beater.

  3. Mar January 29, 2018

    I mean 19 million still is a accomplishment in today’s climber. I remember back in the day when shows like Friends use to pull in maybe 24 million ppl a week. Those numbers are still decent.

  4. ??? January 29, 2018

    lmmfao funny how yall target rihanna but camel and his roach had their faces all over the place, and he had the most nominations. the roaches dont draw ratings on their own so clearly nobody tuned in cuz of them lmmfaoooo.

    • Ashanti January 29, 2018

      Bey was not used for promotion at all. Jay-Z is not Beyonce. Nice try. Rihanna was terrible and she’s HUGE.

  5. Girlhahah January 29, 2018

    Lmao dead at y’all tryna blame Rihanna for this, seems like the more y’all hate rih the more successful she gets meanwhile this website keeps flopping

    • FCK you January 29, 2018

      You better tell em

  6. Mami January 29, 2018

    Nobody wants to see rihanna perform and this proves it..as if Anti GoFundMe tour wasn’t a receipt.

  7. Datredd23 January 29, 2018

    Funny because viewership peaked when Queen Rih was on! Meaning her performance garnered the most views! Slay queen

  8. Mark111 January 29, 2018

    No one cares about award shows anymore. The whole point of them in the past was for you to see all the stars together on one night and see them outside of their craft. Now we see them everyday on social media and know that most are trash. Plus the whole idea of awards shows is dumb, you take the best of that year, put them against each other, make one a winner and the rest losers when they all had a great year.
    .
    Last, the reason your site is flopping because people are tired of the Rihanna hate and the stretch and miles you go to hate on her. Doesn’t matter, you can’t even get 20 comments, meanwhile, Rihanna is the 2nd highest selling female artists of all time.

    • JOHNVIDAL January 29, 2018

      LOL second what? With barely more than 10 million albums sold in the USA? Damn it her fans really believe the propaganda about her stats and cheap digital reign! And then they accuse those Beyonce fans because of the propaganda their fave uses to build her career…

  9. Stank stank January 29, 2018

    Beyonce they didnt have anyone big to open the show.
    Rihanna,beyonce hell Janet jackson wouldve been good to open. Kendrick was okay too hes not really big big.
    Also, ppl dont watch tv anymore they should just stream it tbh.

  10. JOHNVIDAL January 29, 2018

    All shows keep declining because of new tech. Only Adele and Whitney Houston have proved to be ratings boosters these last 10 years for the grammys. It´s not Rihanna´s fault. Let her live with that at least lol

    • Fancy BISH January 29, 2018

      lol truth!

  11. DoG January 29, 2018

    Because Rihanna’s voice sucked live

  12. StarXavi January 29, 2018

    I think this just comes down to the fact that there is no such thing as event television anymore. Especially when you can watch recaps, reviews, and performances later on other digital arenas. I used to be the person who had to be in front of the tv when any award show came on and I loved the shared consciousness of watching something at the same time millions of other people were watching; but those days are gone. I have a PS4, where I can watch all the performances at my leisure on youtube and the same goes for shows pretty much too. I think the only even television left is basically the Superbowl, which is still nothing like it used to be because of the reasons I previously stated.

    Sidenote: All the Rihanna hate for her weight gain is ridiculous and needs to stop. She’s in a relationship and happy, I heard she stopped smoking weed which would make sense with the weight gain, and at the end of the day she don’t have to stay skinny for no one but herself. She’s still beautiful and still slaying.

    • prince January 29, 2018

      weed probably isnt the only thing she gave up (side eye if u know what I mean), which prompts weight gain. She’s no plumper than Beyonce tries to make herself look. Rihanna looks fantastic. She has a s*** hour glass shape. Marilyn Monroe was one of the biggest s** symbols in the world but she was a size 12

  13. prince January 29, 2018

    The shade at rihanna was unneccessary, especially since it was announced she was performing like a week before so it wasn’t HEAVILY promoted. The heavy promotion would go to Jay Z being nominated for 8 awards and Bruno Mars being nominated and performing. So if you’re gonna place blame anywhere place it there. Plus I didn’t watch the show was too busy watching RHOA. half the people at the grammy’s I never heard of so why watch!

  14. Meme January 29, 2018

    Again, a irrelevant post. Less people are watching tv. Hardly anyone has cable…so of clause the ratings will be lower each year.

    Ratings aren’t everything because honestly this was a very well put together show. They touch all the major issues in the country today from #blacklivesmatters, to immigration, to equality and #metoo movement. Yet manage to be entertaining and awarding the right artist this year and diversifying the nominees.

    • DanYiel Iman January 31, 2018

      Ri-Whine-A didn’t do anything especially with her vocals!! ✌🏽😂

  15. Jay-E January 29, 2018

    Blacks ruined the music industry like everything else they touch. Everything revolves around a false image, not quality of content. Whites patronize them out of fear pof being called racist, so if Beyonce’s girl, Baby Blue put out an album of burps, they’d praise it like crazy too just like all the rap and hip-hop today. I would feel bad for today’s teens, but they are spoiled brats and deserve this garbage. I hate millennials and their kids, especially the white ones.

  16. Your Name January 29, 2018

    No one really cares for awards shows anymore. Why sit through the hours of pointless gibber gabber when you can watch the performances you actually wanna see online?

  17. SayWhat? January 29, 2018

    I mean, let’s be honest. The big pop girls and guys did not have material out this year, were not on the nom list and performing list. Rihanna was like the biggest draw to the show. Bruno might be great and all, but he’s not the kind of big that people will be interested in even for their mediocre.

  18. Tom Johnson January 29, 2018

    This black man says Rihanna looked great! Ya’ll got skinny taste in women I guess. Furthermore, her performance was the best IMO, Kendrick Lamar sounded muffled , could not understand a word. Always love SZA and I will have to check for childish Gambino, he sounded real good too. Kesha was overdramatic, Pink sounded boringly good. Sam smith boring and Cardi B is just load. Country singers were touching and the reading of the Trump book was Tacky and cheap. Bruno Mars has class and Logic is was corny and cliche. That’s my honest super short review of the whole show. You’re welcome TGJ

  19. Dujau January 29, 2018

    It’s because Janet Jackson wasn’t there

    • Boytoy1814 January 30, 2018

      #Fact

    • DanYiel Iman January 31, 2018

      Her whispering wasn’t needed!!

  20. nah January 29, 2018

    There was only one good performance every other performance was ass or boring we don’t wanna tune in and feel emotional or depressed we wanna get lit

  21. debjorgo January 29, 2018

    For the last two or three years, old music has been outselling new music. This has never been true in history before.

    It’s been said, the A&R people today are promoting personalities instead of talent. Apparently they are not doing too good at that either.

  22. LB January 29, 2018

    Damn Rihanna got fat. So ugly

  23. eric January 29, 2018

    I wasn’t excited about any of it and fast-forwarded through the majority of it. They should’ve planned for some surprise performances, because everything was pretty much what people expected. Being the 60th year of the Grammys, they could’ve done so much more with the show. A medley from Janet would’ve taken things to a whole other level.

  24. Julian January 29, 2018

    I use to watch the Academy wards, people’s awards, music awards, etc. I don’t anymore because these shows constantly make political statements which I’m sick and tired of. The Grammy’s was the last straw.These show should be entertaining and family orientated! LEAVE OUT POLITICS!
    We hear political crap 24/7. Talk night shows are just as bad

    Political

  25. Gabriella Youngblood January 29, 2018

    I didn’t like the extra singers like the girl that sang the broadway song. I liked bruno mars but not cardi B. I think what would have made it better was more upbeat songs.

  26. No name January 30, 2018

    Bash the president, ratings plummet

  27. Jenna madison January 30, 2018

    The Grammys are a joke, f*** them

  28. DanYiel Iman January 31, 2018

    IMO no great performances!! No Beyoncé no act that brings a CROWD!!

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