Taylor Swift Unleashes Trailer For ‘End Game’ Music Video (ft. Future & Ed Sheeran)

Published: Thursday 11th Jan 2018 by Sam

Taylor Swift is in an interesting predicament.

New album ‘Reputation’ debuted with over a million units sold first week and has birthed a #1 single. All facts. And yet, an aura of underperformance encases the project.

Less so commercially, but more so with it’s impact or lack-thereof.

She’s yet to enjoy a real “moment” ala ‘Bad Blood’ or ‘Shake It Off’ and the era’s clear play up of all things risqué feels as edgy as a soccer mom on the school run. Add to that the media shut-out and it all feels a little underwhelming.

Hoping to change all of that, Swift is gearing up to unleash the video for new single ‘End Game’ featuring Future and Ed Sheeran.

Set for a midnight launch tonight, a titillating trailer of the Joseph Kahn visual has been uncaged. Check it out below…


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Tonight at midnight eastern. #EndGameMusicVideo @future @teddysphotos

A post shared by Taylor Swift (@taylorswift) on

Buzzed? Excited? Indifferent? Let us know below…

Your thoughts?

Comments 9

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  1. Jason January 11, 2018

    Meh. ?

    • Elio January 11, 2018

      Indeed. She sold a lot of albums but this era is really poor

  2. XYZ January 11, 2018

    Liked the album at first. Lost a lot of steam since then

  3. Kir January 11, 2018

    Why would we care about this Darth Becky? For real, this whole song already feels like it’s gonna suck on multiple levels. Ed Sheeran makes the kind of music that soccer moms love – you know, the kind of mess that girls who never got over how much they love horses are into… (and frankly, I fail to understand his appeal in the LEAST, and no, I don’t mean physically – I just mean musically) and Future is mumble-rapper who can’t make a song without autotune, xanax and percocet. Taylor Swift herself is a user who if she were a male, we’d criticize her for basically shaming her exes for the “crime” of no longer wanting to be with her… she has a mediocre voice, a modicum of talent and is, I’ll admit, very pretty. In a common Becky sorta way. Why should we care that this collection of “good enough” is doing a song together? Oh great, more dreck. Cool.

  4. Z January 11, 2018

    I don’t understand all your comments because I still really enjoy this album and I think it’s one of her best to date. It’s my personal opinion, I just can’t wait to watch the full video

  5. Belladonna January 11, 2018

    This is going to be great like all her other videos.

  6. Yes. January 11, 2018

    I love this song

  7. DanYiel Iman January 12, 2018

    I still don’t get the hype for her tones !!

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