Fans of ‘Cry Me a River’ singer Justin Timberlake may start doing just that once they see the ratings for his Super Bowl LII Halftime Show, as revealed moments ago.
Just a week ago industry insiders predicted this year’s big game would draw in a noted decline in viewership and now, to the surprise of many, they were right.
Curious to see how the JT’s ratings and the showing overall fared? Details inside:
Total Viewership: 106 million
(Photo by Andy Lyons/Getty Images)
NBC’s Super Bowl LII was gang-tackled by 103.4 million total viewers, according to Nielsen.
That’s down 7 percent from 2017’s big game, though the number is good enough to be the No. 10 most-watched TV show in U.S. history. Nielsen viewership peaked…from 10-10:15 p.m. ET during the fourth quarter.
With streaming and additional platforms counted, the [game] hauled in 106 million overall audience members.
*****
With the numbers above, Timberlake and the Eagles/Patriots bring in the lowest viewership since 2010.
There are several things to note here. First, the Super Bowl is a show so ingrained in American culture that no matter who is playing or performing at the Halftime Show, the figures – regardless of how low in a historical context – will never be a “total loss.” Furthermore, Timberlake did manage to score more viewers than the game itself, a feat only few artists can boast. 106.6 million viewers tuned in to see his hit-filled, 13 minute set (3 million more than the game itself). Ultimately, no matter how spun, it is essentially a win.
But, in not completely ignoring history, we have to consider a) the negative press that preceded the game (see: NFL boycott among people of color, #JanetJacksonAppreciationDay, Patriots detractors after last year’s win) and b) the fact that NFL ratings overall have been down as of late.
Keep it locked on That Grape Juice for the final-final figures, which tally every mode of viewership.
Your thoughts?
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Told you, and now his album will flop and he’s done. Karma.
And Karma wins the Superbowl, with the #JanetJacksonAppreciationDay hashtag as the MVP lol.
I was thinking, what would Rihanna perform at a SB HT? She have SO MANY hits among so many genres. Would it be a pop show? Urban? Dance? She’ll need the next 3 superbowls to complete. #QueenOfPop
Out of topic
Rihanna can’t sing live for s***
Mark and then you call me obsessed about her? LOL How is aterrible performer related to a post about the Superbowl? 🙂 Get a reality check.
Well you are but so is he for this random ass comment. Both of you aren’t to be taken seriously him for being a crazed stan and you for being a crazed hater, y’all were made for each other.
Ho don’t come for Janet!!
Chile it’d be a nightmare!!! ????
It definitely would lol I suppose she would lip and they would put on a lot of amazing effects like with Katy at least.
Queen of Pop?.. u must mean soda. Rihanna has to get in line behind Katy, Taylor, Adele, AND Beyonce.
I could only watch a few moments of his performance. I knew it was a failure from the beginning (he looked like a stiff lumberjack, IMO). I was floored that even after the earlier backlash and his conversation with Sheila E. that he proceeded with this spectacle. Not only was it a POS performance, he’s a POS person (And we know that from his treatment of Janet as well–Talk about poetic justice for her, lol. #JusticeforJanet). The loss of Prince is still very raw and he was performing in his hometown. It smacked of blatant disrespect and exploitation, IMO. People have also been posting the video in which JT mocked Prince’s height at the Golden Globes and clips of his verse dissing Prince on Timbaland’s “Give It to Me” song. I don’t get the impression that they were exactly friends and JT’s adulation of his Purple Highness seems disingenous, to put it lightly.
IT’S WHAT HE DESERVES
Just a week ago industry insiders predicted this year’s big game would draw in a noted decline in viewership and now, to the surprise of many, they were right.
So if they predicted it, JT has nothing to do with it, anyway, TV broadcast is declining, no big deal, we all know his halftime show would be hated, it was clear from the moment he was announced as headliner, the important thing is that he’s still winning despite the hateful campaign, he’s killing it without discounts and ITunes banners ??
Killing what?
His career. #TimesUp
@Stephy I agree 100%. Drake is killing it. JT is a nonfactor that is not relevant to this new generation.
H0£ shut your racist a$$ up! He’s already discounting filthy on iTunes, and this was prior to the SB! No ones hating on him, they just aren’t feeling him and finally peeped his card which I did 14 years ago! He’s an opportunist, but she’s running out of her opportunities! #karma
U r such a bigot.
You are insanely stupid.
i don’t care for jt at all, but the headline is misleading.
Hmm, so he DID increase the ratings of the game then? Something only Gaga and Madonna could do in the last years? The numbers are lower but because the game had lower numbers. I don´t know how to feel about it. The show itself was the worst of the last 5 years for sure though.
So let me get this str8 . JT half time show bring in more views than the game yet the title of the post said he dropped the ball ?. How is that possible when ppl rather watch him than the game.
STFU S******. We see you.
Black folks want JT to flop so bad n he bout to do 30OK in pure sales in 2018 I think that’s a slap in the face to all his haters.
He’s already flopped, u racist!!
That 300k is including streams.
Heyyyyy S******!! Why are you using this name and not “Latina chick??” Do you save your most bitter, hateful racist comments for that account? Either way, doesn’t change the fact that you are IGNORANT racist trash. Save the racist generalizations for your mama!
Imagine Rihanna closing the Superbowl Halftime show singing Diamonds with the whole stadium with their cellphone and lights in the air. Talk about beauty.
That would be a sight to behold just hope her windpipes would be able to carry that song through the whole performance.!
wow mark, how much the navy payin’ you to wipe Ms. Fenty ass like that ?!
Should’ve asked Pink to do halftime.
I mean does it really matter? Homie has like 7 songs in the iTunes top 20 at the moment and every one of his albums is currently charting, including his MOTW at #1. The performance did exactly what it was supposed to do.
I enjoyed the performance. He gave us all the hits. (Remember when you liked him?)z as I see it people are still mad at him because of the Janet Jackson thing. Meanwhile, Janet married a billionaire, had a beautiful baby and a successful tour. She’s seems to be over it, so why aren’t we?
Because his new album SUCKS, that’s why!! #when your white privelege card expires.
Imo his music isn’t anything to write home about!!