As Rihanna’s ‘Fenty Beauty’ makes major moves for the French multinational cosmetics giant LVMH, MAC Cosmetics seeks to commodify Aaliyah’s looks and styles by releasing a collection inspired by her.
Good news for the late but eternally great vocalist below…
Fuelled by their admiration of her style, MAC will unlock the Aaliyah collection on June 20th and support it with a promotional campaign designed to honour her creativity and impact on Pop culture.
Aaliyah super-fans everywhere – YOU made it happen! Inspired by your loyalty and love, the 90s-glam #AaliyahForMAC collection launches on maccosmetics.com on June 20th and in-stores in North America on June 21st! Aaliyah lives on in a makeup collection influenced by her groundbreaking work in music and film 🎼🎤🎬 Watch this space for more updates! *Products and launch dates vary by market. @aaliyah_haughton_official
Fans are yet to learn if the performer’s family will receive a share of its sales but what they do know is that the performer used the company’s products as a teen making their decision to honour her a poignant and powerful one.
Teaser number ✌🏽 for the MAC Aaliyah collection, coming to maccosmetics.com on June 20th and in-stores in North America on June 21st! The lasting impact of @aaliyah_haughton_official carries on with an eye palette in sultry hues. Which music video do you think inspired these shades? Comment with your guess! #AaliyahForMAC