Eminem has been slim on hits with his current album ‘Revival,’ but that hasn’t extinguished his visual fire.
For, today the rapper unleashed the video for ‘Framed.’ It’s the latest to be lifted from the project, which has thus far spurned singles ‘Walk On Water’ and ‘River’ featuring Beyonce and Ed Sheeran respectively.
Directed by James Larese, the cinematic clip sees Em in trademark form – this time comically escaping from an insane asylum.
Head below for a whole lot of wacky courtesy of Slim Shady…
Salute to Em for continuing to push the project.
It’s a smart play in a climate that sees “success” less dependent on plaques and charting and more reliant on touring and maintaining a media presence. And with Slim Shady set to headline Coachella and tour in the coming months, keeping the content a’coming is a wise move.