Despite delivering a kaleidoscope of acts with the likes of Janet Jackson, Jennifer Lopez, Ariana Grande, and Christina Aguilera leading the bill (click here to watch), the curators of the Billboard Music Awards were delivered news the 2018 edition had courted its lowest viewership since 2006.
Moving the show to a new network home of NBC (where it aired last night), the ceremony reeled in less than last year’s ABC-aired showing which, at the time, was itself a decade low with 8.7 million viewers.
Curious to see how much last night’s affair drew? Look inside:
“Time-zone adjusted numbers put the 2018 Billboard Music Awards at 7.9 million viewers. That is a new low for the awards show in the key demo. It is also a decrease of approximately 8% in the demo and 9% in total viewers compared to the 2017 ceremony.
Nevertheless, it was the top-rated program on Sunday night in the demo.” [source]