As sloppy roll-outs go, few can rival Ashanti‘s “new” single ‘Say Less.’
Released last November, the track’s video arrived six months later in April.
And now, with June in reaching distance, she’s finally pounding the promo pavements in a bid to ignite the song on the charts.
Stopping by FOX‘s Good Day LA with a duo of dancers, the former first lady of the INC served up the cut’s first live performance.
How did she do? Watch below for the answer….
At this point is there even a point?
It baffles beyond belief how certain acts just don’t get “it.”
On what planet do such huge gaps between every pivotal moment of a roll out make any sense?
Any and all buzz seems to have evaporated, not just for the song but whatever album she’s cooking up. And understandably. Single campaigns aren’t activated over seven months.
As for the performance? Meh.
If she’s really adamant about this new LP, then she ought to up her viva and get her ish in order. From the music, to her label, to the campaign, to the live showings. Everything needs Holy Ghost intervention.
We keep saying this, but indie just ain’t for everyone.