Report: 2018 BET Awards A Ratings Winner

Published: Monday 2nd Jul 2018 by Rashad


For the fourth consecutive year the BET Awards has been crowned the year’s top rated cable awards show.

Thanks to show-stopping performances from the likes of Migos, Snoop Dogg, Janelle Monae, Nicki Minaj, and more, this year’s edition not only topped last year’s in viewership but also continued the trend of seeing BET ahead of the competition amongst awards shows aired on cable.

Details inside:


With Jamie Foxx at the helm and a parade of headline performers electrifying the stage, the 2018 BET Awards once again landed as the top-rated and most-talked-about cable awards show of the year, drawing 4.3 million viewers across eight Viacom networks.

The numbers speak for themselves – the BET Awards are: the top cable awards show in the key 18-49 demographic for the fourth consecutive year*; the top cable awards among African-Americans 18-49 for the 17th straight year; and the most social cable awards show year-to-date and most social program of the night, sparking 2.1 million interactions (+89 percent total engagements from 2017) across Facebook and Twitter, topping even soccer’s World Cup for online buzz. [source]


A “winner” in context, the ratings still ring in as the show’s lowest to date.

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  1. Kayla July 2, 2018

    It might have won the night, but it is still the lowest rated BET awards EVER.

    • Bravo!! July 2, 2018

      & boring

    • booo July 2, 2018

      Well Every awards show has up and down years, thats the nature of entertainment but hell im sure theyre aware and will fine tune that ish for next year but the advertising dollars will indeed grow being that it is a Top rated awards show consistently. In cable that means more revenue for future shows which mean better entertainment..

  2. China July 2, 2018

    J. Cole, Meek and Anita Baker Tribute with no Anita Baker Performance tho….was the only highlights. The rest was Garbage.

  3. Jeans July 2, 2018

    It was garbage. BET knows that

  4. ~The Arcade~ July 2, 2018

    Still doesn’t change the fact that it was the worst showing ever.

    • Fancy BISH July 2, 2018

      ✅ ✅ ✅ 💯

  5. cuca July 2, 2018

    No Beyoncé Yes ratings ..

  6. tish July 2, 2018

    The show was stick boring as f***! we were watching waiting for something good to happen. bet next year will be low now that we know how boring it is

  7. Taylor Duh July 2, 2018

    Haha did somebody call for the Queen. I only watched Because Nicki was going to be there.

  8. Lol July 2, 2018

    Girl how was this a winner?? It was their lowest viewed show EVER. how is 4 million viewers a good thing??

    • booo July 2, 2018

      In terms of cable it is GOOD Dumb arses! YOu people are so STUPID! sheesh

  9. Truth Dot Com July 2, 2018

    If I didn’t see with my own eyes what happened with Wakanda I might have been fooled into believing 4.1 million views was a good thing…..NOPE Sorry! Stop the madness

    • booo July 2, 2018

      Another dumb one ugh lol

  10. MessyBoots July 2, 2018

    TGJ don’t blatantly call this a win since that is a BOLDFACED LIE.. THE EBT Awards is massively down on all platforms.. notice how they said “across 8 different Viacom stations” which indicates they were going to pull off a ratings “win” regardless.

    Ebt Awards Nielson ratings since 2009 (the year MJ died)

    2009: 10.6
    2010: 7.4
    2011: 7.7
    2012: 7.4
    2013: 7.9
    2014: 7.8
    2015: 7.5
    2016: 7.2
    2017: 5.8
    2018: 4.3

  11. DanYiel Iman July 2, 2018

    That’sad the crowd saver was Yolanda Adams!!

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