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Ratings: MTV VMAs Hit Record Low Viewership with 2018 Edition

Published: Tuesday 21st Aug 2018 by Rashad

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Not even a collection of stage-blazing performances from the likes of Nicki Minaj, Jennifer Lopez, Ariana Grande, and more were enough to help this year’s MTV VMAs drum up some respectable viewership figures. After netting their lowest ratings ever with the 2017 showing (click here for details), the hopes were probably a bit higher for this year’s.

Preliminary figures revealed after the show’s first airing offered a bleak outlook, one confirmed by today’s final figures that indicate the 2018 edition of the MTV VMAs were their lowest rated in history.

Details inside:

The 2018 MTV Video Music Awards drew the fewest viewers in the show’s history, according to The Hollywood Reporter. The program, which broadcasted live from New York’s Radio City Music Hall, got 4.87 million viewers and a 2.2 rating among adults aged 18-49, across eight Viacom-owned channels. (Just 2.25 million of those viewers came from people watching on MTV.)

For comparison, the 2017 VMAs—previously the worst-rated in history—drew 5.36 million viewers and a 2.6 rating. Lower yet were the ratings of teens and young adults: From ages 18-34, the rating dropped from 2.2 to 1.2. [source]

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  1. House Nicca August 21, 2018

    Please post about Nicki’s flop tour being canceled. Some arena’s only sold 1,000 out of 20,000 seats. QUEEN? Not so much, maybe COURT JESTER!!!

    • Ricko August 21, 2018

      Receipts

    • China August 22, 2018

      Nicki’s bad publicity. bad Attitude. Bad/non Radio-friendly music has caused her career decline. NO BODY WATCHED – because they know JENNIFER LOPEZ slept her way to the top. She slept with Tommy Motolla to get the record detail causing friction with Mariah. She slept with Puffy to get features and Rnb clout. the public knows CHRISTINA MILIAN AND ASHANTI really sang the lead on JENNIFER LOPEZ’s tracks. JENNY IS A FRAUD.

      • SMH August 22, 2018

        You folks like to forget that Mariah also slept her way to the top. Tommy Mottola was married when he signed her & started their affair. Mariah is just salty at JLo because she did the same thing when she was married to Tommy.

    • Renee August 22, 2018

      It Future FLOP tour also.

    • Vaughn August 22, 2018

      The show SUCKED monkey balls with D list talent and weird sets and desperate performances of the clips ive seen. I didnt watch that mess either lol

  2. Keith August 21, 2018

    🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

  3. Theman August 21, 2018

    They barely promoted it. It just seemed thrown together.

  4. Tori August 21, 2018

    They LITERALLY posted the show on Twitter for and posted the ENTIRE show in Twitter/YouTube clips…apparently they could care less about ratings and more about hashtags and social media clout.

    • Betty clayton August 22, 2018

      No talent therr niki o only real talent. Look platuc one sided in that black dress.

      • Betty clayton August 22, 2018

        Thats cardi b plastic cchest woop sided.

  5. Bam August 22, 2018

    Well many of these popular artist don’t put out music that’s worth watching a performance of so it’s not a surprise.

    Give the the boy bands that can dance, the girl groups where each has a personality that girls can identify with, the solo stars that can dance and sing, the rockers that are fun to watch as they strut the stage with their guitars. These new artist simply aren’t worth watching sadly.

  6. DanYiel Iman August 22, 2018

    It seems nobody was interested in Big booty fraud Minaj & Jennifer Lopez award or anything else they had to offer!!✌🏽😂

  7. xyz August 22, 2018

    And they will get worse and worse. Nobody is interested in the industry celebrating itself. People just want to see the performances and they can do that on YouTube. As if I would watch all those damn speeches.

  8. ~The Arcade~ August 22, 2018

    MTV VMA’s isn’t what used to be. These newer acts just don’t have the ‘IT’ factor in MY opinion; to make me wanna tune in to it. They don’t perform nearly as good as the stars of yesteryear, music is blah, same people nominated etc.

  9. Jay Jay August 22, 2018

    It felt more like a VH1/ tv one award show than a VMA show. It was missing great talent

  10. thanosoftitans August 22, 2018

    Reasons I didn’t watch:
    -Lopez receiving he Vanguard Award
    -Not interested in any of the performances
    -Same artists being nominated time after time
    -No Missy Elliott, Kelly Rowland, Brandy, Monica, Beyonce, Mariah, JHUD, Usher, Pharrell, Timbaland, etc…

    I did watch a clip of JLo and Ja-Rule performing. Was pleasantly surprised to see Ja-Rule performing again.

    • xyz August 22, 2018

      Come on, j lo is deserving. She was one of the artists there that put some real effort in her performance.

      As for Beyoncé – she thinks she is too good for award shows now. And as for the others – why should they be there? They haven’t put out music in years.

  11. SMH August 22, 2018

    Next time they need to call Janet. This year’s Billboard Awards had low ratings too but their ratings were still higher than the VMA’s, The BET Awards and the American Music Awards’ this year lol.

  12. Brenda L Crane August 23, 2018

    Dear MTV.
    You got it all wrong this year. When I started to watch MTV Music Awards I more shocked and amazed at the artist you do not include. The old songs. The five people were there were in every single category. The lack of diversity. The lack of new artist. I don’t think I will have whach them again. We’re was pink, 50, 69, Eminem, Dr Dre, Snoop Dogg and else

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