It’s flight-time for Fifth Harmony’s Lauren Jauregui.
The 22-year-old songstress sets sail on her solo journey with the release of debut single ‘Expectations’ – the video for which was unleashed moments ago.Array
Fittingly titled, the track arrives amidst ample excitement for the soulful voiced starlet – who signed with industry juggernaut Columbia Records (home of Beyonce and Adele) earlier this year.
Its stunning, stylized visual embraces the monochrome and sees Lauren get her cinematic on.
Salute to Lauren for serving up a video that skilfully sews together beauty, performance, and storytelling.
The clip, which she helped to creatively direct, encapsulates the aura of the song brilliantly and, above all, visually anchors Lauren’s point of difference. From both her group and her female contemporaries. All from her first swing of the bat.
Already #8 on iTunes, this is shaping up to be a hit. And deservingly so.