Usher sprung a surprise on the masses last week with the release of brand new album ‘A.’
A joint effort with producer Zaytoven, the project – his first since 2016’s ‘Hard II Love’ – was billed as a homage of sorts to his hometown of Atlanta.
Uniquely, little additional context was provided for the album nor was there any above the line promotion.
How did this factor into first week performance? Find out below…
Per Hits Daily Double, ‘A’ will open at #29 on the US album tally with the following figures…
14,816
[Sales Plus Streaming]
*******
4,302
[Pure Sales]
************
Hardly blockbuster numbers, but we’re sensing this is a litmus test project. A calm before the more traditional storm.
After all, Ush hit the studio with the likes of Jermaine Dupri, Bryan Michael Cox, and Rico Love. And none of that material was present on ‘A.’
So surely something else is coming. Surely…?