Taylor Swift Signs Game-Changing Global Record Deal With Universal Music

Published: Monday 19th Nov 2018 by Sam

Taylor Swift just cemented her status as one of Pop’s most formidable forces.

For, she’s just inked a huge new record deal with the Universal Music Group and the terms of the agreement looks set to shake the industry to its core.

Details below…

In a synchronised announcement by Swift and Universal, it was revealed that the singer had signed into a global partnership.

The multi-year, multi-album agreement will see UMG will serve as the exclusive worldwide recorded music partner for the 29-year-old mega-star.

Stateside, the company’s Republic Records will serve as her label partner. A move which sees her formally join a roster that currently includes Ariana Grande and Drake.

The new deal sees Swift depart longtime label Big Machine Records – the label whose long-term strategic alliance with Republic first brought Swift into the UMG fold in the first instance. She’ll also own all of the masters of new music released.

While additional particulars were left off the press release, an insider close to the deal spilled a few notable points to Variety. Specifically as relates to streaming:

 “In the same vein as her Apple letter, Taylor Swift negotiated a history-making record deal that positively affects artists. She knew she had an incredible amount of leverage and could have used that to get her own previous masters back, or to merely focus on getting the biggest cash advance for herself but instead, the most important thing to her was to negotiate a better deal regarding Spotify payments for Universal artists and make them non-recoupable.” 

Celebrating the news, Swift posted the following:

View this post on Instagram

A post shared by Taylor Swift (@taylorswift)


Chairman and CEO of Universal Music Group Lucian Grainge said in a statement:

“Few artists in history approach Taylor Swift’s combination of massive global hits and creative brilliance. She is so multi-talented, she can achieve anything. I have such enormous respect for Taylor, in particular for her use of her hard-earned influence to promote positive change. Because of her commitment to her fellow artists, not only did she want to partner with a company that understood her creative vision and had the resources and expertise to execute globally on her behalf, she also sought a partner whose approach to artists was aligned with hers. With these shared beliefs, there is so much we can accomplish together, and all of us at UMG are enormously proud to be embarking on the next chapter of her career alongside her.”

Monte Lipman, founder/CEO, of Republic Records added:

“Taylor has not only captured the imagination of an entire generation, but has also redefined the paradigm of the modern music industry. Her commitment to songwriting and performing has earned her the respect of her peers and millions of adoring fans around the world. I can only imagine what Taylor is capable of achieving in the years to come, both culturally and creatively. I’m beyond thrilled to create an alliance with Republic Records and the incomparable Taylor Swift.”


This almost gives a nostalgic nod to the 90s; a time when mega-deals were flying left and right. The difference here being how the paltry number of acts who qualify.

With Swift leading the charge for her generation, it’ll be interesting to see what the future holds for some of her top tier peers in this regard.

Your thoughts?

Posted under:

Comments 24

Please Post Your Comments & Reviews

Your email address will not be published. Required fields are marked *

  1. pat November 19, 2018

    well she is currently the biggest selling female artist…her and adele

    • DC November 19, 2018

      Bey who lol

  2. DanYiel November 19, 2018

    It’s funny how her sound gets more love then artist who sound 10x better then her on their off days!!??‍♂️

    • Meme November 19, 2018

      It’s not about who sounds 10x better, it’s whose music and personality is most relatable and likeable. Beyoncé has probably the best voice but her music never connects with no one except the tacky gays.

      • Meiz November 19, 2018

        Facts ?

      • Sam November 19, 2018

        Us gays don’t want her either.

      • Labelles November 19, 2018

        Speaking as a bisexual we don’t want her either.
        Maybe she could try with the asexuals…

      • Sulfuramaj November 20, 2018

        Speaking as an asexual we would like to be excluded from this discussion as we do not want her any more than you sexual individuals do.

  3. Abel November 19, 2018

    Hate this girl so much

    • I did it November 19, 2018

      Says a lot about you. How can you hate someone you don’t even know? Get it together gurl!

      • Sweetnothings78 November 19, 2018

        We have to see both sides of the coin. I like her music but her duly noted bullying makes her unlikeable however her tongue in cheek approach to herself keeps me intrigued and well her music keeps getting better.

        Good on her for doing so well in music world of has beens and poor unforgettable music!

        Keep.slaying.the.neigh.sayers 😉

  4. DC November 19, 2018

    And y’all think Beyonce is queen of music ?

    • SMH November 19, 2018

      Lmao, only her roaches think that.

    • Haterz Gon’ Hate November 19, 2018

      Oh Taylor is definitely a queen of something that Beyoncé is not – and that ladies and gentlemen is THE QUEEN OF MEDIOCRITY ? She don’t even gotta squeeze to get into that crown – it fits Taylor perfectly.

      Both are securing their bag – difference is with just a piano for accompaniment it would soon become apparent who the REAL talent is. Carry on.

      • ELHarbes November 20, 2018

        Miss Swift has a piano or guitar that she is playing for her only accompaniment several times in ever show. She did a whole short concert (6 songs) at the Grammy Museum with only guitar or piano (which she played).

  5. IG @mixedboy November 19, 2018


  6. Diddy Happy November 19, 2018

    I’ve seen “Beyonce” name like 5 times and this isn’t even about her. Y’all sure she’s not the Queen?

    • Rella November 19, 2018


  7. JOHNVIDAL November 19, 2018

    Real question beacuse I don´t spend my time following taylor Swift. Did she go Diamond with her last album? It was a huge thing in the uSA again, wasn´t it? And it has been a year already since release if I´m correct.

    • elharbes November 20, 2018

      She has only had one album go diamond so far (Fearless), 1989 has sold 9,000,000 so it is close, (Red and Taylor Swift) have both sold 7,000,000, (Speak Now) 6,000,000, and (Reputation) 3,000,000, and her Christmas album 1,000,000. In any othe country her last 4 albums would have gone diamond the first week as diamond is not 10,000,000, but from 500,00 to 1,000,000.

  8. Steve November 19, 2018

    White privilege

    • Yes November 19, 2018

      That chip on your shoulder will always weigh you down.

  9. Lupita November 20, 2018


Recommended Posts