The Predictions Are In! Mariah Carey’s ‘Caution’ Album Set To Sell…

Published: Saturday 17th Nov 2018 by Sam

Mariah Carey is earning rave reviews for new album ‘Caution,’ but now attention is turning to what the LP shaping up to shift commercially.

Preceded by buzz cut ‘GTFO,’ the set was officially lead by single ‘With You’ and a succession of promo tracks a la ‘The Distance’ and ‘A No No’ ahead of its arrival on Friday.

Now, with a full day of retail and streaming activity tallied, the first week sales predictions are in!

Head below to find out what Mimi’s numbers are looking like…

Per Hits Daily Double, the diva will open comfortably within the upper echelon of the Billboard 200 with the following:

[Sales Plus Streaming]
[Pure Sales]


This is pretty much in the ballpark of what we were expecting and, in some regards, is actually commendable. Especially when considering the current sales climate and Mariah being in the 28th year of her career.

What’s more, though her commercial heyday may be in rearview, the optics of this era have by far been better than previous releases this decade.

She’s finding new ways to win (see: touring), is delivering live, and is releasing great material that is shaping up to do numbers comparable to the hot shot artists of today.

In many ways, ‘Caution’ is a triumph and contributes majorly to repairing some of the damaged corners of Carey’s legacy.

Hopefully, it’s gifted a lengthy push at the right formats moving forward. Especially songs like the ‘The Distance.’

Your thoughts?

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  1. Fancy BISH November 17, 2018

    Queen. ?

    • JohnVidal November 18, 2018

      Elusive Chanteuse era once again ??‍♂️

      • STFU November 18, 2018

        Flop! ??‍♀️

      • Brandon Lambert May 10, 2019

        Hardly.MIAM disappeared after eight weeks whereas Caution has been on the R&B Album Sales chart since its release and has spent five nonconsecutive weeks at #1. In six months Caution has sold what MIAM has in five years, Caution has sold over 92,000 copies in the US and 240,000 copies worldwide.

    • Lucinta Maya November 18, 2018

      She should retire her team. The group of people who responsible for her tragic breakup with a billionaire from Australia. Her tram is a liability not asset.

      • No name November 18, 2018

        Flopriah Cowrey lol
        Thank you, Next!

      • Brandon Lambert May 10, 2019

        Mariah’s new team has done an excellent job. This era isn’t about a #1 single or album it’s about repairing Mariah Carey’s public image after Stella’s reign of terror.

  2. Pat November 17, 2018

    Was it a full week?

    • Rasputia Latimore Is ANNOYED by GUTTER TRASH F.AGGOT ‘JasMAN da gay Asian’ Talking to Her and Being Obsessed With Her Every Damn Day November 17, 2018

      This article is early. She will surpass these projections and it will be revised upwards.

      • ??? November 17, 2018

        lmaooo no it won’t. she’s an official flop and its a done deal lmaooo

      • Rasputia Latimore Is ANNOYED by GUTTER TRASH F.AGGOT ‘JasMAN da gay Asian’ Talking to Her and Being Obsessed With Her Every Damn Day November 17, 2018

        She got some rich fans though. It just takes one of them reading an article like this to hurry up and buy 15K copies just cause they got it like that.

      • aJ November 18, 2018

        It won’t b**** ?????‍♂️

      • STFU November 18, 2018

        Another era, another flop. She is not Adele, Bey or even Rih. Just admit it. What do you expect from 2?out of 5 album?

      • Caleb November 19, 2018

        @ stfu
        “She is not Adele, Bey or even Rih”

        Do you really think any of those artists will be doing any better on their 14th or 15th albums? You’ve got to keep things into perspective here.

  3. #formulation November 17, 2018

    I was expecting a lot lower… well done all the same

    • Rasputia Latimore Is ANNOYED by GUTTER TRASH F.AGGOT ‘JasMAN da gay Asian’ Talking to Her and Being Obsessed With Her Every Damn Day November 17, 2018

      She got way more than some 50K fans. Where them lambs at?

    • Cherry on Top November 18, 2018

      It won’t be lower but i doubt it’ll be higher #formulation.
      it was what i expected since memoirs her sales have decrease year after year. I know all her fans will deny it but this is only her fault. This is 2018 her Diva behaviour is just too much and even Aretha was more low profile than her.
      She had a great voice undoubtedly but it has chance and gone weaker since the 90’s she needs to accept this and go forward maybe with more (no pun intended) caution and admit this to herself.
      I remember when Whitney returned for her last album and tour and on Oprah (i think) she admitted her voice chanced and her act wasn’t the same her fans were used to in the past.
      This made me respect her even more and appreciate what she was doing!

  4. Meme November 17, 2018

    U was expecting lower? At that point it might is well be for free because 50k isn’t well done by anyone’s standards. Especially not a legend.

    • MariahsHoney November 18, 2018

      All the main rnb girls are selling less, and Mariah has already sold 300 million records and she sells 300-500k of her catalogue every year + whatever Christmas brings her. Mariah is doing well.
      This is her best album if we listen to the critics ??
      This album is giving me life and y’all should listen to runaway could’ve been a monster hit with drake or Justin Bieber ??

    • JOHNVIDAL November 18, 2018

      How about Rihanna´s poor sales AT HER PEAK? LMAO Shup up!

    • Caleb November 19, 2018

      What will Rihanna be selling like on her 14th or 15th album though?


    This b**** still have not wind like Whitney

  6. Cora November 17, 2018

    Meme u are so right. Mariah’s fans change the rules for her like hair pieces. This isn’t considered good #s. Mariah should be much closer to doing 100k. Her last album was on par with #s Ciara was doing. Level up sis.

    • Pat November 17, 2018

      Don’t ever put Ciara and Mariah Carey in the same sentence, especially when you’re talking numbers. Mariah put out a solid body of work for HER FANS. She has nothing to prove to anyone at this point in her career and tbh who takes these older legends album sales serious? They putting s*** out just because, seriously. Have a nice day beloved, lol!

      • Romagaga November 18, 2018

        that’s laughable if it were gaga or beyoncé putting up these sales everybody would attack them since is the great Diva Mariah she has nothing to prove. LOOL
        She’s been flopping harder since obsessed and you guys know it.
        She’s putting s*** out ’cause she thinks she still got it that’s why she was bothered that JLo received more than her on idol and that Celine received more than her in vegas.
        Dhaling…the 90’s are over and soon she’ll be too unless she changes her act…and please don’t use her smaller venues tour to say she’s successfull.

      • Yulanda November 18, 2018

        Gaga sales even tragic after 5 years.

  7. M November 17, 2018

    I foresee the rally being revised up next week. She’s still got 3 major promo events lined up Monday-Wednesday (GMA, Watch What Happens Live, and Kelly & Ryan)……this shaping up to be a really solid era for Mimi, the material speaks for itself.

    • Yulanda November 18, 2018

      Gurlll ?????… 2 flop single a solid era? What are you smoking

  8. #formulation November 17, 2018

    This album just isnt cutting it. The songs are all just blah… no standout cuts.

    If there are good songs, people will listen and take note.

    Mariah needs to do a covers album imho. (As does Leona Lewis).

  9. gina November 17, 2018

    Sorry, these numbers are horrendous no matter how many excuses you make up. Even xtina sold more.

  10. ??? November 17, 2018

    LMFAOOOOO the sheep were too busy getting #justiceforglitter and they forgot about her new album lmfaooooo ? ?? ?

  11. Mhhhmm November 17, 2018

    See Mariah should’ve added an all I want for Christmas remix to the album to get the streaming numbers up.

  12. Beygr8 November 17, 2018

    Stick to Christmas tunes sis. You’re WASHED.

  13. Kaz November 17, 2018

    NOT good numbers for an artist of Mariah’s calibur and level. Especially considering how much artists like Eminem, Taylor Swift, Cardi B ect are doing. This is flop numbers.. for Mariah.

    • MUSICHEAD November 18, 2018

      You have to realize that the people who support the artists you mentioned are not in Mariah’s demographic. Their fans are younger and buy/stream music a lot more because they have more time on their hands and fewer responsibilities. Mariah’s demo is 22-50+. Grown adults with busier lives and less time to consume new music. Many of her fans over 35 don’t even listen to the radio anymore so Cardi, Eminem and the young stars of today are not Mariah’s competition and are in their prime but will eventually sell just like Mariah is now if they’re lucky.

      • Quicksand November 18, 2018

        And what about the good sales and the sold out shows and tours Barbra Streisand and Madonna have?
        They’re older than Mariah and have older fans too and they destroy Mariah on sales and tours.

      • Chica November 18, 2018

        You’ve hit the nail on the head.

      • MUSICHEAD November 18, 2018

        @Quicksand Madonna’s record sales have been in the toilet since 2005. She tours very frequently and benefits from an older and wealthier demo to support her tours. Barbara Streisand’s primary demo is wealthy and retired seniors who still attend theater shows and opera houses. That demo still buys CD’s but Barbara is no longer a big seller either (I don’t consider 750,000 copies a big seller). Mariah doesn’t tour often and does not perform many shows when she does tour. Her audience is also more urban and middle class leaning. Their buying trends are completely different from the fans of Madonna and Streisand. No comparison.

      • madbrax November 18, 2018

        @Musichead Madonna’s sales have been in the toilet since 2005? Confessions sold 10 million plus worldwide, Hard Candy sold 4 million plus worldwide, MDNA sold 2 million plus world wide and Rebel Heart 1 million plus (would have been much higher had the album not leaked in full 4 months before its release) those are all very respectable numbers for someone closing in on her 40th year in the business. b****** like Gaga and Rihanna were struggling to sell those numbers 5 years into their careers.
        I remember when Erotica was put out and it sold 6 million worldwide that that was considered a FLOP and the end of her career.

  14. #TeamTinashe Stan November 17, 2018

    This is AMAZING!!!!
    WOW Mariah!!

    • SdotB November 18, 2018

      Please tell me you’re being sarcastic…

  15. J November 17, 2018

    This feels like Charmbracelet 2.0 lol. Which is a good sign for her career.

    • ??? November 17, 2018

      LMFAO what is that sarcasm? ???

  16. DIABETES UNBOTHERED ? November 17, 2018

    Compared to Bey (THE VOCAL GOD) Mariahs FIRST week sales have ALWAYS been LOW. Bey makes better albums hence why she still relevant 20 years later while pooriah was irrelevant in 2010 ? her best are 400k first week for TEOMM For example. Bey has 4 out of 6 albums topping Mimis best first week sales lol. put simply, its time to retire “GIVE IT UP GRANDMA-RIAH”

    • Pat November 17, 2018

      Girl shut ya skinny black ass up with that old catfish photo, that ain’t you!

    • Shaun November 18, 2018

      You sound stupid. Shut the hell up. You talking jibberish.

    • MissRN November 18, 2018

      But does BEY have diamond records ? Mariah has TWO 😉

    • JOHNVIDAL November 18, 2018

      Who cares about Beyonce´s first week sales track record when Mariah´s album sales demolish Beyonce´s career? Beyonce has a great supportive fan base. But she has never been universally appealing. See the facts in her sales. She never got to that point. Adele has been the last one to achieve such thing. Mariah did it, Ceine, Whitney… Beyonce, Rihanna or Ariana haven´t and will never.

    • Tweety November 18, 2018

      “Bey Makes Better albums”… I stopped reading immediately! What a tub of SHITE ?

      • No name November 18, 2018

        Both are flops
        Thank you, next!

  17. DanYiel November 17, 2018

    This album is good, I liked a few of the tracks!! ?

  18. MUSICHEAD November 18, 2018

    Giving Me Life, A No No, Caution and 8th Grade are all single material and could do well. Why on Earth is she so invested in With You, GTFO and The Distance? Quality songs yes but not single material. Her single choices hurt this album.

    • Longoria November 18, 2018

      Agree. Snoozefest singles hard to stimulate sales.

  19. ROCK November 18, 2018

    Mariah needs to understand that her pop star days are over.She is a veteran now.She needs to emulate Celine Dion and reinvent her career.You can’t be young and trendy and popping forever.Stick to adult contemporary ballads.Switch up the touring.Stop ruining your legacy trying to compete with ariana Grande.Its annoying.

    • MUSICHEAD November 18, 2018

      Please explain to me where and how Celine is doing better than Mariah right now. Celine’s career has been dry since 2008. Outside of Vegas, Celine hasn’t had a lot of wins.

      • Quicksand November 18, 2018

        I’m not Rock but I can answer to that..first of all nice try xD if you know the facts since 08 Céline just released one album in English the other 2 were in her native French.
        The album in English received good numbers all around the world even in the us and remember she’s Canadian not American.
        She’s been one of the Queen Of Vegas Making big bucks with two huge residencies there where if you’re remembered Mariah didn’t even sold out her 18 shows.
        Ohh and btw since 08 she has done 3 sold out tours and 3 almost sold out (in the one who sold less 91% of the tickets were sold).
        This is was she’s been doing and she’s too well.
        And if you wanna talk about vocal ability just check who well maintain her voice is compared to Mariah’s…all her drinking years heavily affected her voice!

      • MUSICHEAD November 18, 2018

        @Quicksand Nice try but my musical knowledge is far more superior to yours. I have been a fan of Celine’s since the 90’s. Celine is an international French speaking artist who has always had more success internationally than in the US. My point is Celine hasn’t had a million selling album in the US since 2007. And she hasn’t had a top 20 single in the US since 1999. I said what I said.

      • Labelles November 18, 2018

        Don’t wanting to intrude @quicksand is right…if she released just one originals album in English since 2008 (which didn’t sold 1 million) you’re saying Miss Carey is more relevant than her now?
        Taking the point you’ve just made since Memoirs Of a imperfect angel (included) how many of Miss Carey’s albums reached the 1 million mark in the USA (her mais market)…
        By the way very pretentious of you just bragging about your music knowledge be superior to others here, a bit modesty wouldn’t hurt you.

      • JOHNVIDAL November 18, 2018

        Bitchh Celine´s sales have been one of the more sustainable EVER. So just don´t go there. The last Celine Dion´s French albums have sold in just Canada and France what many international English albums from nowadays young stars sell worldwide. That said they are doing great and have not stopped working at any point really. No need to shade any of them.

      • STFU November 18, 2018

        Mariah’s tickets sales and albums are dimishing. An official has-been. K byeee!

      • XYZ November 18, 2018

        I love Mariah, but Celine’s last English album, which was released at around the same time as elusive chanteuse sold by far more than chanteuse. And not just worldwide, but in the US as well.

        Celine is still a very popular act worldwide. But actually, you can’t compare them. Celine is a beast on stage (yeah, she partly lip syncs, who cares?), while Mariah needs a pole to stand there and sing for three minutes (amas)

  20. Kassie November 18, 2018

    Wow. I’m pleasantly surprised at the pure sales. Pity about the streams. If Mariah actually started making interesting videos like Drake(who is the king of streams) that actually make people curious to see and stream the videos instead of just putting out videos where she acts like a s** kitten that we have seen a million times before, she would get decent streams. My favourite videos of hers are Through The Rain, We Belong Together and Honey. All videos where there’s a story and she’s not the only person in the video. Imagine the streams a well thought out video for The Distance would have gotten. Even the video for GTFO.Once you saw it once, there was really no reason to bother with it anymore. Same goes for With You. A lost opportunity for streams I feel. She’s still old school when it comes to video strategy.

  21. JOHNVIDAL November 18, 2018

    Not bad at all. It´s what everybody sells except for a few younger artists. Sales go down every year more and more. It´s been four years since Elusive Chanteuse, and that one did like 60k or something. So this is to be expected. A flop would have been 10k or 20k like Alicia, Usher and so many others (younger than her).

    Also, no, promotion has not been that big. Are you crazy? A couple of shows in the release week is much less than what she used to do years ago. A big promo campaign is every Bruno Mars´s release for exaple. That´s the biggest I remember from the last 3 years. Performed literally everywhere for months on tv and all cuntries.

    • Mona November 18, 2018

      Stfu.. a flop is a floo homo!!

  22. Vida November 18, 2018

    Mariah is platinum artist..

  23. Mona November 18, 2018

    She should retire quietly and gracefully. This era is not working.

  24. Thomas Ram November 18, 2018

    Gurrrl !!!
    It‘s simply BORING !

  25. TomTom November 18, 2018

    I agreeI really want it to Chart high ! I love #CAUTION so much its such a fantastic Album @Mariah carey should be proud and the Lambily should show their appreciation show her love and let everyone know how Dope #CAUTION is I am going to the #Caution World Tour in Washington DC for show from the UK to see her, no excuse Lambs !! Supporters or otherwise buy her new album and invest in real talent !????⚠️?

  26. No name November 18, 2018

    Lolllllll I’m dead
    Flop flop flop
    Thank you, next!

  27. Jaybee November 18, 2018

    Maybe if Mariah walk in her performances she would sell lol

  28. cocobutta November 18, 2018

    Well all I know is I LOVE HER PERIODT!

  29. TRE November 18, 2018

    These are pure retail numbers. Hits Daily does not account for pre orders and her concert/ticket bundle. Many artist now tie in their albums with concert tickets to help boost first week. Billboard uses multiple factors for sales numbers.

    Congrats to Mariah on her critically acclaimed 15th studio album. Impressive.

    • DLOC November 18, 2018

      The album will debut @#1 on R&B charts, thats all that really matters anyway.

  30. Arthus Nico November 18, 2018

    The numbers are good for Mariah.
    So many stupid comments from tasteless haters.
    Mariah is not retiring anytime soon. Mariah is passionate about making music unlike many in the industry, who are you to tell her to stop doing what she loves?
    She lives for her fans and we want her to continue making the music she likes

  31. Shaquiiii November 18, 2018

    Why are so many people hung up on album sales? Just enjoy the music for what it is.

  32. Ben November 20, 2018

    I don’t know her.

  33. Chris November 24, 2018

    I was a big fan of Mariah’s until the Butterfly album came out. Her attitude (and size of her tits) changed dramatically that year. She’s never been the same since. Artistically, it was her choice to move away from pop and go heavier into the hip hop sound. What she never seemed to understand though, was that she’d lost probably over a third of her audience when she decided to do this. I think had she not developed the off putting “DIVA” persona she’d still be doing well. This new album Caution (though still not the level of her first 4 or five albums) is much better than her last half dozen outings. It’s a good album actually rather than a half ass album with a couple really good songs on it, which is what she’s been trending with. That said, the audience for this type of sound isn’t as large as her audience was when she did pop music. I was feeling really nostalgic when I heard the last song Portrait. That’s where she needs to get back to. She should further explore the gospel sound because I don’t even like gospel music but when she does it, like on her 2nd album, it’s amazing! Mariah’s talent isn’t in question, her presentation I think is. It’s not appealing at all. I don’t root for her because she’s so arrogant and entitled. I still listen to her old stuff though. Madonna endures because she was a bad ass from the beginning. Her tough attitude and unapologetic nature was part of the Madonna show from the start. Mariah was a nice girl in the beginning who turned into a mean girl. People don’t like that. Celine has always been a class act and a decent human being. Artistically Mariah has the edge, but Celine is more consistent. Worldwide, Mariah has never done as well as Celine, Janet, Madonna, Whitney etc..

  34. Brandon Lambert May 10, 2019

    Despite her last last three albums underperforming (by her standards) Mariah is still a megastar. Drake’s Scorpion was the best selling album of 2018 and it only earned 3.905 million album equivalent units and only 330,000 of the 3.905 million album equivalent units were pure salesl and he’s arguably the biggest artist male artist in the US and Beyoncé and Jay-Z’s Everything is Love has sold 500,000 copies in the US and 2 million unit equivalents worldwide. So, Caution selling 92,000 copies in the US and 240,000 copies worldwide is impressive considering everything that’s happened during the four years since she released MIAM (Her lackluster Rockefeller performance, Mariah’s World, and the NYE snafu).

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