Mariah Carey is earning rave reviews for new album ‘Caution,’ but now attention is turning to what the LP shaping up to shift commercially.
Preceded by buzz cut ‘GTFO,’ the set was officially lead by single ‘With You’ and a succession of promo tracks a la ‘The Distance’ and ‘A No No’ ahead of its arrival on Friday.
Now, with a full day of retail and streaming activity tallied, the first week sales predictions are in!
Head below to find out what Mimi’s numbers are looking like…
Per Hits Daily Double, the diva will open comfortably within the upper echelon of the Billboard 200 with the following:
47,000-52,000
[Sales Plus Streaming]
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40,000-45,000
[Pure Sales]
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This is pretty much in the ballpark of what we were expecting and, in some regards, is actually commendable. Especially when considering the current sales climate and Mariah being in the 28th year of her career.
What’s more, though her commercial heyday may be in rearview, the optics of this era have by far been better than previous releases this decade.
She’s finding new ways to win (see: touring), is delivering live, and is releasing great material that is shaping up to do numbers comparable to the hot shot artists of today.
In many ways, ‘Caution’ is a triumph and contributes majorly to repairing some of the damaged corners of Carey’s legacy.
Hopefully, it’s gifted a lengthy push at the right formats moving forward. Especially songs like the ‘The Distance.’