As one door closed for the R&B starlet Tinashe, a number seem to have opened.
Full story below…
The ‘Aquarius’ musician revealed that her time at the Sony-housed RCA had come to an end weeks ago and went on to welcome the New Year by performing in the latest adaptation of Jonathan Larson‘s ‘RENT.‘
Now, new reports reveal that a number of recording labels are keen to kick off conversations with the entertainer with hopes she (and her lucrative brand) will make their way to their rosters.
Industry sources tell us that several label executives are getting ready to launch a bidding war over Tinashe. pic.twitter.com/nBpUoVntf3
— Music News & Rumors (@MusicNewsRumor) January 30, 2019
Why the 25-year-old performer is in such high-demand?
R&B’s impending return to the forefront of Pop culture (see SZA & Ella Mai) and Ms. Kachingwe’s established position as a respected singer/songwriter in its lucrative lane.
For, though sales of her singles and albums have been modest, her ubiquitous presence on TV, Film, Radio and streaming platforms have seen her generate millions for the recording industry since 2014.
When tallied, the African star’s Top 5 most played tunes on Spotify have earned $928,000 on that platform alone. That figure would sit at the $2,784,000 mark had she received that many spins on TIDAL.
“Label execs recognise she [Tinashe] has the potential to be a big star and generate substantial income as an R&B act, so a bidding war has started. She’s already received a number of seven figure sum offers.” pic.twitter.com/E6FZt8QOIY
— Music News & Rumors (@MusicNewsRumor) January 30, 2019
Facts and figures like these are often used to by labels to assess how much value an artist may bring to its roster when offers are proposed.
It is important to note that none of the reports detailing the fresh label interest the performer is receiving claim that she intends to sign with another recording company….only that she has several deals lined up for should she choose to.
it just hit me that a lot of labels are involved in a bidding war over tinashe bc they all believe she’s the next best thing… i’m going to cry now.
— ✖︎ ✖︎ ✖︎ ✖︎ (@ticketsir) January 31, 2019
I mean whatever works for her!!??♂️
The only offers she’ll be getting is from E1, BMG, Empire and maybe Warner
That’s good I wish her success, she definitely works hard
https://www.youtube.com/watch?v=czKQJzgVaBQ
TROLLmine why are you so obsessed with me!?
Whose d|ck did she have to suck for the PR spin? Aint nobody wanting her. She aint Rihanna or Ariana. She is a FLOP. If Ariana or Rihanna were given the songs Tinashe had they would have sold the songs much much much better.
TROLLmine stfu. Don’t you have to work today? I heard the new seasonal Frappuccino’s you’re making are delish, bish (nïghá) ??♀️??♀️??♀️
I hope she gets artistic freedom to do what she likes cos she hella creative songwriting wise. But with 7 figure offers coming in, nothing comes free you will be controlled and toyed to what they please. She had this problem with RCA. She is very strong minded about art and dislikes to be told how to do things. Let’s see
She’s NOT South African! She’s Zimbabwean.
It’s all the same you both live in huts
she just needs the right label https://youtu.be/jk9gEXUWrUM
I hope she wins this time. I wanna see her win so bad❤️
Ha Ha, look at God. Just the other day folks was trying to drag her & blame her for “Rent”s ratings, saying she “doesn’t have IT”, no identity, blah blah blah. Now actual professionals who do this for a living instead of being keyboard gangsters that think they know everything are lining up to sign her. Just goes to show you, social media doesn’t know a damn thing about anything lol.
@SMH – Save all that neck twisting and PRAY that she ACTUALLY get signed AND sells.
I stan for Tinashe, listen to Aquarius from start to finish and you’ll know why.
singer SONGWRITER & PRODUCER – the current chart toppers could never.
I find that hard to believe LOL.