Tamar Braxton‘s ‘Calling All Lovers’ LP just made a major move on Spotify thanks to her ‘Celebrity Big Brother‘ win.
Fantastic news for the vocalist and her collaborator Tiyon Christian below…
Tamar & TC make magic TOGETHER!!!
— SMART CHICK (@bsmart4life) September 23, 2017
The set’s sales have been modest as it failed to deliver a ‘Love & War‘-sized hit for Braxton when its campaign was launched by her then-label Epic Records.
However, it has enjoyed a slow but steady run on streaming services which has now been amplified by her time on ‘Big Brother‘ and the interest it has generated for her art and television shows.
The good news?
When tallied, ‘Lover’s individual tracks have pushed it to a total of 20,000,000 streams. 20,000,000 streams that will sing to the tune of the $80,000 its contributors will divide amongst themselves with help from their respective publishers and performing rights organisations.
This song is IT. TC’s lush ass backgrounds and Tamar’s rasp in her upper register 😭🤕🤕 pic.twitter.com/KqZ4AJZ40g
— Tarig. (Tar-Rig) (@1Tarig) October 18, 2017