Lady Gaga is arguably at the apex of her career thus far following her historic win at the Oscars on Sunday night.
Now, the after-glow of her triumph may very well benefit ‘Shallow’ – the song that secured her her first ever Academy award.
As at writing, the Bradley Cooper collaboration from ‘A Star Is Born’ is battling it out with Ariana Grande‘s ‘7 Rings’ for the top spot on the Billboard Hot 100.
Following a chemistry driven showing with Cooper on the ABC broadcast, the song shot up to #1 on the iTunes tally and has maintained a lead to the tune of 80% over its nearest competitor.
On the streaming front, ‘Shallow’ has blasted back into the top ten of streaming platforms such as Spotify and Apple Music.
It’s generated what looks to be a perfect storm that could see it hit over 145,000 in sales – which would make a re-peak for the song (which to date reached #5 on the Hot 100) a certainty and #1 very plausible.
Comparatively, Grande’s streams are off the Richter, as is her radio play – the latter of which has long proven to be ‘Shallow’s Achilles’ heel.
Still, it’s all to play for. And with Gaga and Cooper’s performance already at the 10 million mark – they may very well have even more to celebrate come the end of the current tracking week.