Rihanna is ready to make history.
Fantastic news after the jump…
The performer has partnered with the LVMH group to build her own fashion house and has named it after her romantic and effervescent album ‘Loud.’
Keen to ensure it soars, the entertainer is behind a large portion of the 60 million Euros worth of investment that is to be used to power the project which is why she stands tall as 49.9% shareholder.
There are high hopes that a Rihanna fashion brand is a project worth investing in. It has also been reported that Project Loud France is registered at the same address as LVMH Fashion Group, which looks after brands including Celine, Givenchy and Marc Jacobs.
The direct connection with her fans saw her crowned “Most marketable celebrity” in 2016. The NPD Group, who conducted the research, judged that Rihanna’s followers would be 3.7 times more likely to buy something seen on her account than that of other celebrities.
The good news arrives as sales of the star’s music and cosmetic products continue to rise thanks to the fan base LVMH believes will lift their collaboration to game-changing levels.
Have you ever thought about starting your own business?