Must Read: Rihanna Readies New ‘Loud’ Project

Published: Wednesday 27th Feb 2019 by David

Rihanna is ready to make history.

Fantastic news after the jump…

The performer has partnered with the LVMH group to build her own fashion house and has named it after her romantic and effervescent album ‘Loud.’

Keen to ensure it soars, the entertainer is behind a large portion of the 60 million Euros worth of investment that is to be used to power the project which is why she stands tall as 49.9% shareholder.

There are high hopes that a Rihanna fashion brand is a project worth investing in. It has also been reported that Project Loud France is registered at the same address as LVMH Fashion Group, which looks after brands including Celine, Givenchy and Marc Jacobs.



The direct connection with her fans saw her crowned “Most marketable celebrity” in 2016. The NPD Group, who conducted the research, judged that Rihanna’s followers would be 3.7 times more likely to buy something seen on her account than that of other celebrities.

The good news arrives as sales of the star’s music and cosmetic products continue to rise thanks to the fan base LVMH believes will lift their collaboration to game-changing levels.

Have you ever thought about starting your own business?

Let us know below…

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  1. DanYiel Iman February 27, 2019

    I’m not a fan of any of her makeup & things but she has a few songs that I like…

    • Kerry February 27, 2019

      Shut your b****** @$$ up punk! You say the same shhiiit everytime. Come up with something original. ??

    • Meme February 27, 2019

      ANd who cares? You always stating you likes like anyone gives a F

      • Jayy February 27, 2019

        Not to mention he also be LYING like when he said Nicki first show wasn’t sold out which made me have to pull up the facts ?. Whose man is this ? Cause they need to come get him

      • Are you Kidding Me? February 27, 2019

        As if you don’t do the EXACT SAME THING.

  2. Jeans February 27, 2019


  3. Whoops ??‍♀️??? February 27, 2019

    This seems like an unnecessary investment. Fashion houses are meant to be successful 50, 60, 70 years from now. Otherwise the money put in will be a waste. Millennial shopping habits revolve around trends and Rihanna’s fans are mostly young people who are buying fast fashion. It doesn’t matter how famous you are, very rarely do celebrity brands get taken seriously long term. And I doubt this one will. Because it’s not like Rihanna is actually a fashion designer…

    • NotoriousTruthTeller February 27, 2019

      Shut up. Victoria Beckham has a serious Fashion Empire and has been acknowledged by Major designers.

      Rihanna A big name and has been for over a decade. If there is anyone able to pull this off it’s probably Rihanna.

      • Whoops ??‍♀️??? February 27, 2019

        You are so simple. That’s the point. Victoria Beckham, who’s been at it for almost 30 years, is considered a bigger fashion icon (with more experience in serious fashion design tbh) to more of the world than Rihanna, and her “serious” fashion empire is still a cockroach in the fashion industry. Everybody knows that the middle aged white women, who are Victoria Beckham and Jessica Simpson’s average consumer, is buying more luxury items than Rihanna’s fans. Consumer trends matter? So is it worth a $60 million dollar investment when someone like Victoria, who has more in her favor in that industry, is still building a company worth just about 3 times that initial investment? After almost 30 years? I mean, I really don’t care, it’s not my money ?, but I just don’t think so given the facts. And that’s just my observation. You can keep basing your certainty of success off of favor though sis. You got it.

    • . February 27, 2019

      Lol. Rihanna has loads of millions to invest… than your POOR IDIOT MEDIOCRE MIND ! SO , SHUT THE BLOODY F*** UP and WORK YOUR EFFING ASS like Rihanna. Rich keeps getting richer and better, Poor keeps getting their ass poorer and working to the graveyard- – like yourself?

      • Whoops ??‍♀️??? February 27, 2019

        Chile, the foolery. Lmao, some of y’all think erratically placing loud and obnoxious “insults” is a sufficient substitution for actual conversation and it shows. Go to school sis. ? Why are you exposing yourself like this? Only poor people find it appropriate to brag on someone else’s money. And please stop making yourself look stupid in the name of a stranger. I hate to be the one to tell you this, but you won’t get it anything out of it.

    • Are you Kidding Me? February 27, 2019

      Sounds like @Whoops is PRESSED. When people think of fashion, they think of plastic surgery riddled ugly WHITE faces. Mind you, who are the muses? BLACK PEOPLE! So God forbid a Black woman try to make her mark. We are imitated in EVERYTHING and have the HIGHEST BUYING POWER ON THE PLANET of ANY RACE.

      But it’s not about color. IS THAT WHY ALL OF THESE “LUXURY” Brands decided to do obvious racist ploys during BLACK HISTORY MONTH because Black people wearing your clothes “lowers the status”? Screw ALL of you racists.

    • DioraCouture February 27, 2019

      How would it be a surprise album, when everyone has been waiting for it to drop 2019???

  4. Meme February 27, 2019

    Good for her but IDC…..MUSIC?

  5. I HATE WHYYYTE n Blaccck BITCHEZZ BOTH NOT SHT February 27, 2019

    Wow you mutha fcka are so ignorant to the baby

    .. .. do you wanna start a business hianna is not mom and pop……do you is nothing compared to what she is …stop reducing her like anybody can be her .the other stars business Don’t pop like can’t sell make up…they chose Rhianna

  6. Brent Christopher February 27, 2019

    can she PLEASE….for the love of GOD… take a break from all of these ridiculous, unnecessary fashion, makeup, food, fun, blah blah blah projects & RELEASE A COHESIVE ALBUM that carries her MUSICAL legacy further? ENOUGH of all of this business venture bullsh|t. Rihanna needs another million dollar retail line project like we need another celebrity signing on for a pointless vegas residency. like…CAN SHE PLEASE GET BACK TO THE CORE OF WHY HER FANS EXIST IN THE FIRST D*MN PLACE?!

    • Monica’s Dove February 27, 2019

      At this point in her career, Rihanna is building her BRAND. She has 8 albums just 14 years into her career. That’s more than enough to hold you over… the music will come when it comes, but that’s clearly no longer her focus!

      • Brent Christopher February 27, 2019

        it’s really unfortunate Monica.

        her ANTI Album was a masterpiece, despite its muddy rollout. she needs to really deliver a new project that matches the greatness of its previous effort.

        Rihanna is focusing too much on a lane that her fans support out of loyalty, but not preference.

      • Whoops ??‍♀️??? February 27, 2019

        I’m gonna pretend like I didn’t see that masterpiece comment in the name of, I ain’t got time today. Lol. But your last sentence is on point. ?? Buying based on loyalty is not sustainable. Listen to your fans. They want music.

  7. Karter February 27, 2019

    Really ?… once again, I’ve been fooled. LOL… I read the headline and came in here thinking this “Loud” project was new music but nope ??. Anyways, Rihanna is a fashion icon, I’m sure the project will do great numbers.

  8. Kara February 27, 2019

    I don’t care about the clothes or the damn make up I just want her to release a damn album. IMO I would like that dancehall theme album to come out already. Its like she forgot what gave her the oppertunity to be doing all this “business” venture. It was music and she needs to start releasing it again.

  9. Haterz Gon‘ Hate February 27, 2019

    What the children Running up and down this comments thread crying for her to release new music so not understand – is that the smart ones invest. So long after your fickle azzzz moves onto the Next McDonald’s Popstar, HER BAG WILL BE SECURED ????

    Incase you haven’t noticed – Rihanna is no longer a Pop Star – she is a BRAND, and BRANDS live on way beyond the flip flop loyalties of fans with the attention span of a fruit fly ?

  10. MissGuided February 27, 2019

    I don’t blame Rihanna. She literally dropped albums and toured for 7 years straight. She accomplished a lot in a short amount of time. Now she is focusing on her BRAND and LEGACY. She will drop new music one day, but until then she’s securing the bag.

  11. Ropeburn February 27, 2019

    I’ll say this, Rihanna is smarter than she looks. She knows the music biz is fickle so she’s diversifying her portfolio and making coins with these business endeavors. And she’s not just slappin her name on a liquor bottle. She’s investing in things that she’s actually passionate about.

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