Kelly Rowland sprung a surprise on fans moments ago with the video debut for new song ‘Crown.’
An empowerment anthem with a mirroring visual to match, the release sees Ms. Kelly aim to uplift with a a message that is undoubtedly universal.
Teaming with Dove, the 37-year-old aims to break down the narrow definition of beautiful hair and encourage girls to feel confident in wearing it how they choose.
In the clip, which was directed by the critically acclaimed Hannah Lux Davis, a number of young ladies share their hair discrimination stories. But make no mistake, this isn’t a sombre affair, it’s an re-affirming celebration.
The roll-out follows the arrival self titled buzz cut ‘Kelly,’ which had the masses moving.
What are you waiting for, though? Check out newness after the jump courtesy of Kelly!
Bravo!
Lyrically, the track is oh so necessary in today’s age and its simple yet effect video compliments the embedded messaging beautifully.
Welcome back Kelly and salute to Dove for championing such an important cause!
![Stream: 'Mufasa: The Lion King [Original Motion Picture Soundtrack]'](https://thatgrapejuice.net/wp-content/uploads/2024/12/mufasa-movie-soundtrack-tgj-1-464x260.png "Stream: 'Mufasa: The Lion King [Original Motion Picture Soundtrack]'.")
I love this video & I purchased this track!! Kelendria is an amazing VOCALIST!!??
This is the promo song for Dove’s new hair-care line. Love it!
Yessss Miss Kelly ?
Love this! I’ve missed kelly she needs to put out a new album- she never disappoints
This is not an official Kelly music video… it is promo for her endorsement campaign with Dove!
Although I know she is a far better vocalist, this song and video low key gives me Ciara vibes… And I know Ciara and Kelly are close so its def not shade. I can dig it, but I miss the “Keep It Between Us” Kelly
Sweetie…. there is nothing Ciara-ish about this song or video! Wheeeww chile… the insecurity!
That was my ish. “They say true luv….is enough ?”
This is NOT a single. It’s a song for DOVE Hairline campaign. It’s a great empowering song tho
Amazing video!! 5 stars!!
LOVE everything about this. Goooo Kelly Kelly go
LOVE THIS! I need her version of Midnight Train To Georgia though! https://youtu.be/jk9gEXUWrUM
her tone and sassy vocals are always nice
Kelly Rowland is coming!!!!! This is such a good campaign song. She is the queen of endorsements
I love her voice and spirit. Come on thru then Ms. Kelly!
sounds like brandy’s “put it down” …but it’s cute.
corny as f***
I was just about to say this has to be a joke…
Whew….