An empowerment anthem with a mirroring visual to match, the release sees Ms. Kelly aim to uplift with a a message that is undoubtedly universal.
Teaming with Dove, the 37-year-old aims to break down the narrow definition of beautiful hair and encourage girls to feel confident in wearing it how they choose.
In the clip, which was directed by the critically acclaimed Hannah Lux Davis, a number of young ladies share their hair discrimination stories. But make no mistake, this isn’t a sombre affair, it’s an re-affirming celebration.
The roll-out follows the arrival self titled buzz cut ‘Kelly,’ which had the masses moving.
What are you waiting for, though? Check out newness after the jump courtesy of Kelly!
Lyrically, the track is oh so necessary in today’s age and its simple yet effect video compliments the embedded messaging beautifully.
Welcome back Kelly and salute to Dove for championing such an important cause!