Rita Ora seems to stay with two things at all times – a hit and an endorsement. The latest of the latter sees the Pop maverick team with designer Escada.
Named as the german label’s new brand ambassador, Ora appears in Escada’s SS19 campaign (which spans print, TV, and online mediums).
She’s seen posing alongside the company’s four-figure Heart bag, which she customized in a blazing shade of red (her favorite color).
Speaking on Escada, Ora said in a statement:
“Escada was a brand that I grew up with, I remember seeing their campaigns as a child and thinking the women look so powerful yet relatable. The brand has always championed the message of designing for a woman by a woman.” A nod to Escada’s founder Margaretha Ley.
In turn, the company’s Global design director Niall Sloan said of Ora:
“She is a true Escada woman. Our founder made her name dressing strong women, she armed them with a wardrobe to break glass ceilings in business in the Seventies, Eighties and Nineties and Rita embodies the spirit of those women.”
It’s been clear for a long while now that Rita has mastered the art of making her mark via a multitude of mediums and making it rain accordingly.
In many ways, it figures why the 27-year-old (who recently released sophomore album ‘Phoenix’), cites Jennifer Lopez as her principle influence. She’s following that blueprint and reaping the rewards. More power to her.