Rita Ora Bags New Endorsement Deal With Escada, Stuns In New Commercial

Published: Friday 1st Feb 2019 by Sam

Rita Ora seems to stay with two things at all times – a hit and an endorsement. The latest of the latter sees the Pop maverick team with designer Escada.

Details below…

Named as the german label’s new brand ambassador, Ora appears in Escada’s SS19 campaign (which spans print, TV, and online mediums).

She’s seen posing alongside the company’s four-figure Heart bag, which she customized in a blazing shade of red (her favorite color).

Speaking on Escada, Ora said in a statement:

“Escada was a brand that I grew up with, I remember seeing their campaigns as a child and thinking the women look so powerful yet relatable. The brand has always championed the message of designing for a woman by a woman.” A nod to Escada’s founder Margaretha Ley.

In turn, the company’s Global design director Niall Sloan said of Ora:

“She is a true Escada woman. Our founder made her name dressing strong women, she armed them with a wardrobe to break glass ceilings in business in the Seventies, Eighties and Nineties and Rita embodies the spirit of those women.”


It’s been clear for a long while now that Rita has mastered the art of making her mark via a multitude of mediums and making it rain accordingly.

In many ways, it figures why the 27-year-old (who recently released sophomore album ‘Phoenix’), cites Jennifer Lopez as her principle influence. She’s following that blueprint and reaping the rewards. More power to her.

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  1. DanYiel Iman February 1, 2019

    She’s a better vocalist than a lot of these newer artists today!!?

    • Yawn February 2, 2019

      But a tragic flop. Show me her Top 10. ?

      • XYZ February 4, 2019

        She has a lot in the UK, which is not a small market. With that being said, that girl seems to have quite good people around her. Though she is musically successful in the UK, she is not globally and therefore gets a lot of endorsement deals

  2. i hate whyyte bitchess blackk bitchess and black dudes, February 1, 2019

    again…she is soo pale she looks like an extra in micheal jacksons thriller….b**** tan

  3. Boy February 2, 2019

    She ia very talented and very hardworking.
    And her latest music like Let you Love me , anywhere or for you , are amazing

  4. Lulu February 2, 2019

    She should forget her singing career. It is not going to happen.

  5. VERITE February 2, 2019

    She does everything but not being involved on music… which is sad. She’s always working with different brands and it’s just BORING. I’m sad for her. She still doing money but honey, if you continue that way, tomorrow we can not remember you.

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