One which reunites her with L.A. Reid.
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That Grape Juice has learned that Lopez’s freshly announced single ‘Medicine’ featuring French Montana will be unleashed on April 5th as her first release on Reid’s new imprint HITCO.
The deal sees Lopez bid adieu to Epic Records – which has been her label home since 2016.
Interestingly, it was Reid who signed her there during the latter days of his tenure as chairman.
Prior to then, the pair enjoyed a successful run at Def Jam. For, under Reid’s lead (again as chairman), J.Lo dropped the career reviving ‘On The Floor’ in 2011 as well as its housing album ‘Love?’
Will Reid, whose new roster includes Fifth Harmony alum Dinah Jane and rising star The Bonfyre, deliver the midas touch for Lopez?
We hope so.
Her status as an eternally relevant media maven is undeniable, however musically there’s work to do.
Lopez hasn’t released an album since 2014’s ‘AKA,’ which arrived in a one-and-done capacity on Capitol Records. And while her subsequent run at Epic yielded many a single – including global smash ‘Ain’t Ya Mama’ and a recent slew of Spanish offerings, the partnership didn’t produce an actual body of work.
Today’s music market is vastly different to yesteryear, but we don’t doubt Jenny’s ability to birth a bop nor L.A’s propensity to cultivate a colossal campaign. As such, it’ll be interesting to see what this new chapter brings.