Separately, both Beyonce and Netflix command colossal audiences. Together, their reach is unmatchable.
This week saw the network announce ‘Homecoming,’ a documentary special centered on the superstar’s blockbuster Coachella performance last year.
The trailer was greeted with ample excitement – which its first day numbers reflect.
In its first 24-hours, the trailer amassed over 16 million views across multiple Netflix and Beyonce accounts:
The doc premieres on April 17th.