Beyonce is making boss moves and this time it’s in partnership with Adidas.
For, Queen Bey has announced a global deal that’ll bring her Ivy Park imprint over to the sports giant.
Details below…
Per WWD, the singer has teamed with Adidas for a global deal to relaunch her growing athleisure line.
Initially launched in conjunction with Topshop in 2016, Bey bought back the fashion firm’s half last year and in the process assumed total control.
Control Adidas says she’ll retain as part of their deal; one which will see “her journey as one of the first black women to be the sole owner of an athleisure brand.”
Speaking in a statement Eric Liedtke, Adidas’ head of global brands said:
“Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators.”
Bey weighed in, saying:
“This is the partnership of a lifetime for me. We share a philosophy that puts creativity, growth & social responsibility at the forefront of business. I look forward to re-launching & expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Adidas has had tremendous success in pushing creative boundaries.”
As for what folk can expect from the partnership, Adidas teased:
“Neither [party] ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all.”
Ivy Park x Adidas will encompass footwear, clothing, and more.
No word yet on a launch date, but all parties took to social media to tease its arrival:
A huge move on the part of Bey; one which should see the brand garner a much broader reach and worldwide penetration.
Another day, another slay!
Not only is she creating a new collection with Adidas she is also relaunching and will still be the sole owner of Ivy Park. Levels to her boss moves. Ivy Park stayed sold out online. This is massive!!!!!
lmaoooo girl stop lying, that sh*t doesnt sell, and nobody wears it except ghetto roaches on welfare lmaooooo
How’s Nicki’s K-Mart line doing?
I live in LA and see all types of people wearing Ivy Park, all races genders ages. Especially dancers. You’re a mad sad b*tch probably bc you can’t afford it. Poor you
How can you hate on this woman??? Like how???
Businesswoman, Superstar, Performer, Mother, Wife, and Role Model. I’m happy for her and inspired by her to always keep hustling.
lmaoooo you forgot thief, basic vocalist, try hard artist, s**** & doormat to camel and Tidal too lmfaooooooo
Correction: innovator, legendary vocalist, effortless artist, boss and wife to Hov, and part owner of Tidal
Ivy Park hasn’t been all that great…maybe addidas will put some life in it.
People don’t associate bey with fashion. Nobody really cares for Ivy Park. I wish it much success! Nobody really checking for it though. Congrats Bey!
Hopefully this will be affordable for her fans and not some overpriced stuff that looks cheap.
Beyonce is doing it. I hope she adds it for men.
I’m tired of seeing these boys put their big asses in these leotards .
This is good beyonce, now give me a bday part 2
And the best part is she will remain the dollar owner of Ivy Park. Whew a smart b****
lmaooooo ratchet park doesnt make dollars, so how smart can she be lmfaooooo
Ivy Park sold wonders in the UK where Topshop is originated. Check facts before commenting
The clothes look cheap, ugly and tacky. Just like her daughter.
I don’t like Beyoncé but you don’t have to insult the child ☝️
I do and you will deal
Pedonika u are sick and Alone in ur Life b**** and u havé To deal with This b**** so sad hu
Now ι eѕѕenтιally ѕтarтed тнree weeĸѕ paѕт and тнaт ι мaĸeѕ $385 вeneғιт $135 тo $a нυndred and ғιғтy conѕιѕтenтly ѕιмply вy worĸιng aт тнe ιnтerneт ғroм doмeѕтιc. ι мade ιna long тerм! “a greaт deal oвlιged тo yoυ ғor gιvιng aмerιcan eхplιcιт тнιѕ reмarĸaвle opporтυnιтy тo earn мore мoney ғroм doмeѕтιc. тнιѕ ιn addιтιon coιnѕ нaѕ adjυѕтed мy lιғeѕтyleѕ ιn ѕυcн qυιтe a ғew мannerѕ вy wнιcн, ѕυpply yoυ!”. go тo тнιѕ weвѕιтe onlιne doмeѕтιc мedιa тecн тaв ғor eхтra eleмenт
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i personally don’t find anything special about ivy park… looks like any other athleisure brands out there.
that said, good for her for getting her money.
Beyoncé stays making boss moves.
lmfaoooo girl bye, she still trying to make ratchet park happen? nobody was checking for it before, and adidas isnt going to change anybodys mind lmfaooooo
Beyonce’s brands do not last long in popularity. Remember House of Dereon???
Nobody was checking for House of Dereon ??? it never popped off, even then.
How’s Nicki’s K-Mart line doing?
Oh she is up to THINGS https://www.youtube.com/watch?v=o_RG1O5BhBU
LMFAOOOOOOOOO
House
of
A.D.D.E.R.É.ON
All the hive do this is cling to “100% oWnErShIpP” when clearly the Iv0ry Park is not doing well, hence the Addidas collaboration.
She’s teaming with adidas to rebrand since she served ties with her partner. And Ivy park was doing well. It stayed sold out of items. You clearly don’t know sh*t about fashion or business.
Y’all clown Rihanna for her Puma collabo (and all her other business ventures) all for this tired ass pterodactyl to be following her lead. ???
Beyoncé constantly winning and the haters constantly seething ? how does it feel to constantly see Beyonce Get richer, more famous… year on year on year? 10 years from now they still will hoping for the day she has a downfall.
But how does it feel watching her ugly children get uglier by the day? ☺️
After will allllll this promotion free promotion
……this btch get she still can sing like Whitney Houston
The media don’t care about Beyonce like they did Whitney they don’t care about her kids, marriage, health, voice, life,
What a Fraud…..b itch please with the rings…look at the pic…that b itch is not spinning on rings like a 90lb gymnast….her Mariah crack me up with the bu ll and can’t sing …Whitney Houston wasn’t naked like that
Fashion doesn’t come to mind when I think of Beyoncé.
That’s just not her gig. More often than not her style leaves a lot to be desired; pedestrian and unpolished…
But she is one of the most successful Black women in music entertainment, so I think her fashion faux pas are forgivable. She should just be a bit more thoughtful with her fashion choices if she is going to insist on selling fashion.