Ciara and Russell Wilson aren’t just making major moves, they’re making money moves!
Hugely successful in the their respective areas of work, the couple have teamed up to launch a joint venture in the form of a new production company.
Full story below…
The powerful pair have formed Why Not You Productions; an entity that will, according to THR, create film, television and digital content projects. Skewing both scripted and unscripted, it’ll focus (but limit itself to) “inspiring and aspiring narratives and human interest stories.”
In a joint statement, The Wilsons said:
“While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives. We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”
The production company takes its name from their charity ‘Why Not You You Foundation.’
Its formation comes on amidst a season of mega moves for Ciara and Wilson.
CiCi formed Beauty Marks Entertainment – a record label and brands umbrella; under which she will release her 7th studio album on May 10th.
Earlier this month, Wilson became the highest earning player in the NFL after inking a huge four-year, $140 million extension deal with the Seattle Seahawks – for which he received a $65 million signing bonus.
He also heads-up West2East Empire, a brand management, creative content and production company.
Suffice to say, winning across the board!
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Yas! Come on power couple.
Yasss!! And the two are trying to start a professional MLB (baseball) team in Portland Oregon. Boss moves!
Wow I love what I’m seeing with black entertainers recently gone are the MTV cribs generation thank god. Emerging power couples, moguls etc…. ???? Hopefully this type of mindset and movements starts to trickle down into our communities.
Also report on ice cube and LL Cool j securing investments to purchase 20+ tv stations.
White films and white crew members. They have no black employees in any of their companies beside subservient gig.
And you know this how?
TY I have noticed this also. It’s like the black folks in the entertainment industry had a come to JESUS meeting & decided to use their success to further the black agenda. I am sooooo for it. Now we just need someone to open some supermarkets, get some farmland & hire some farmers. In case we have future problems, you know we like to get our eat on! We need our own food out their. Not brands produced by white folks, but farmland WE control.
wishing them the best.
Amazing! Wishing them much success.