Ciara and Russell Wilson aren’t just making major moves, they’re making money moves!
Hugely successful in the their respective areas of work, the couple have teamed up to launch a joint venture in the form of a new production company.
Full story below…
The powerful pair have formed Why Not You Productions; an entity that will, according to THR, create film, television and digital content projects. Skewing both scripted and unscripted, it’ll focus (but limit itself to) “inspiring and aspiring narratives and human interest stories.”
In a joint statement, The Wilsons said:
“While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives. We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”
The production company takes its name from their charity ‘Why Not You You Foundation.’
Its formation comes on amidst a season of mega moves for Ciara and Wilson.
CiCi formed Beauty Marks Entertainment – a record label and brands umbrella; under which she will release her 7th studio album on May 10th.
Earlier this month, Wilson became the highest earning player in the NFL after inking a huge four-year, $140 million extension deal with the Seattle Seahawks – for which he received a $65 million signing bonus.
He also heads-up West2East Empire, a brand management, creative content and production company.
Suffice to say, winning across the board!