Madonna is mounting a major media campaign to launch new album ‘Madame X’ and its lead single ‘Medellin.’
The Maluma assisted jam debuted today and will see its accompanying video unleashed next week.Array
To ensure it receives the red-carpet treatment, Madge has teamed with MTV for an unprecedented global premiere event.
Full story below…
On April 24th at 9pm BST, the network will broadcast ‘MTV Presents Madonna Live & Exclusive: ‘Medellin’ Video World Premiere.’
The 30-minute special will air in 180 countries and across all of MTV’s digital platforms.
Renown British DJ Trevor Nelson will sit down with the Pop queen in London for an interview centered on the process of piecing together ‘Medellin’ and ‘Madame X’ as a body of work.
The definition of a worldwide affair, Maluma will appear live from Miami via satellite, as will host Sway Calloway from New York. The latter will be posing questions to Madge from a live Stateside audience. Similar setups are planned from Milan, Italy and São Paulo, Brazil.
Fans interested in attending the events can find out how to snag tickets via Madonna.com.
Speaking on the special, Bruce Gillmer, Global Head of Music & Talent, Viacom, and co-brand head, MTV International said in a statement:
“Madonna and MTV have been intrinsically tied since their respective youths. As Madonna continues to rule the world, we’re thrilled to be with her once again live from our Camden studios to world premiere her incredible collaboration with Maluma, ‘Medellin.’”
Her Madgesty is pulling out all the stops. Are you amped to see the video? Let us know…