Demi Lovato is gearing up for a colossal comeback and has enlisted one of the industry’s most successful managers to assist her cause.
The ‘Sorry Not Sorry’ singer has signed with Scooter Braun.
Details below…
After months of murmurs, confirmation came courtesy of Lovato herself via a lengthy entry; it was paired with a snap of herself putting paper to pen alongside Braun (who is notable for managing Justin Bieber and Ariana Grande)
Following highly publicised struggles (see: accidental overdose), it’s great to see Demi re-affixing the focus on her career.
On paper, the Braun partnership makes ample sense given his tried and true success with similar Pop acts.
We’ve long believed in Lovato’s vocal ability, but the material (select singles aside) has rarely been up to par. So, here’s hoping this new deal can also shepherd her towards more resonating material.
Am glad she’s back on the up, i don’t think it’s her material, it‘s her vocal coach. She needs to learn how to control her voice live for it to be pleasant to listen to.
Gurl u better say no to drugs.