Demi Lovato is gearing up for a colossal comeback and has enlisted one of the industry’s most successful managers to assist her cause.
The ‘Sorry Not Sorry’ singer has signed with Scooter Braun.Array
After months of murmurs, confirmation came courtesy of Lovato herself via a lengthy entry; it was paired with a snap of herself putting paper to pen alongside Braun (who is notable for managing Justin Bieber and Ariana Grande)
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GUYS!!!!!!! Dreams came true today for me. I officially have a NEW MANAGER!!! And not just any new manager but the one and only @scooterbraun!!!! Couldn’t be happier, inspired and excited to begin this next chapter with you Scooter!!! Thank you for believing in me and for being apart of this new journey. Let’s DO THIS!!!!!! 🖊📄🎉
Following highly publicised struggles (see: accidental overdose), it’s great to see Demi re-affixing the focus on her career.
On paper, the Braun partnership makes ample sense given his tried and true success with similar Pop acts.
We’ve long believed in Lovato’s vocal ability, but the material (select singles aside) has rarely been up to par. So, here’s hoping this new deal can also shepherd her towards more resonating material.