Ty Dolla Sign may be renown for his turn-up anthems, but he switches things all the way up on new single ‘Purple Emoji’ featuring rap titan J. Cole.
An ode to love, the track is the lead release from Ty’s upcoming album – one he deems his most personal to date. And this heartfelt jam most definitely sets quite the tone.
Lyrically, the cut sees the LA native wax honest about his feelings for a special someone and for its newly released video he expands the concept to celebrate love of all kinds.
For, featured in the clip are couples of different ages, races, and sexual orientations.
Speaking on the visual, director Olivia Rose explained:
“’Purple Emoji’ instantly connected with me on an authentic level. It’s so amazing to hear that sort of vulnerability from artists who are talking about their day ones and a love that we can all relate to. I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love.”
Watch after the jump…